The Canadian Public Relations Society (CPRS) Dedicates the 2018 President's Award to the Memory of Becca Schofield

CHARLOTTETOWN, May 27, 2018 /CNW/ - For inspiring the #BeccaToldMeTo movement which encouraged countless acts of kindness worldwide, the 2018 CPRS President's Award for Outstanding Public Relations and Communications Management has been dedicated to the memory of Becca Schofield. CPRS National President Sarah Hanel, MBA, APR presented the award to the Schofield family in Charlottetown on May 27.

"On behalf of the CPRS Board of Directors, I am humbled and honoured to present the Schofield family with this year's President's Award in Becca's name," said Sarah Hanel, MBA, APR. "We'll never know how many people Becca's legacy has touched, but my hope is that she'll continue to bring out the best in others for years to come and inspire further movements, so that one day kindness will no longer be something we need to be told to spread."

After being diagnosed with terminal brain cancer, 17-year old Schofield dedicated her remaining time to creating a 'mass act of kindness'. What started by simply asking her Facebook followers to do something to make someone else smile, eventually grew into a worldwide phenomenon that continues to inspire people today.

"Thank you to Sarah Hanel and the Canadian Public Relations Society for honouring Becca with this year's President's Award. I humbly accept it on her behalf and hope that the #BeccaToldMeTo movement continues to inspire us all to be kinder to one another and that her bravery and selflessness will be remembered always."

Each year, the President's Award is given to a Canadian who is not a professional communicator but has nonetheless demonstrated outstanding leadership through communications. This is the ninth time the CPRS President's Award for Outstanding Public Relations and Communications Management has been awarded to an individual. Past recipients of the award include: former Fort McMurray Fire Chief Darby Allen, Canadian Astronaut Chris Hadfield, retired General Rick Hillier, the Man in Motion, Rick Hansen and Olympian turned motivational speaker Clara Hughes.

About CPRS

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies based in major cities or organized province-wide.

SOURCE Canadian Public Relations Society