10.10.2005 15:45:00

Technicolor Launches 90th Anniversary Edition of 'Glorious Technicolor: The Movies' Magic Rainbow'

Technicolor:

-- Updated Edition Chronicles the Nine-Decade History of Technicolor, the World-Renowned Entertainment Services Provider, and Features Special Introduction by Martin Scorsese

-- Book Available Online and at Retailers Nationwide Beginning November 1, 2005

Underscoring its leadership position as the preferred provider ofservices to the media and entertainment industries, Technicolor, partof the Services division of Thomson (EURONEXT:18453)(NYSE:TMS),today announced the launch of "Glorious Technicolor: The Movies' MagicRainbow," a book commemorating the company's 90th anniversary.

The newly-revised book, authored and updated by notedentertainment industry journalist and historian Fred E. Basten, chartsthe illustrious nine-decade history of the world-renownedentertainment services provider, Technicolor. Self-published by thecompany and distributed by Easton Studio Press through CDS Books,"Glorious Technicolor: The Movies' Magic Rainbow" will be availableonline at http://www.technicolor.com, and at booksellers nationwide,beginning November 1, 2005, for $59.95. The new edition also featuresa special introduction by famed Hollywood director, Martin Scorsese,who shares his earliest memories of seeing a film in Technicolor.

"'Glorious Technicolor: The Movies' Magic Rainbow' chronicles theimpressive evolution of this company and its many contributions toHollywood over the years -- all in a captivating way certain to be ofinterest to movie buffs and entertainment industry experts alike,"said Lanny Raimondo, chief executive officer of Technicolor, seniorexecutive vice president of Thomson, and author of the preface to thebook. "Technicolor's dynamic 90-year history is one marked bytremendous achievements, all serving as testaments to the company'scommitment to technological innovation, and its desire to forge aheadas the leading provider of services to the media and entertainmentindustries."

"My first memories of movies are in Technicolor," saidaward-winning director Martin Scorsese and author of the foreword to"Glorious Technicolor: The Movies' Magic Rainbow." "'Duel In the Sun'was the first picture I ever saw, and it's never left me -- reds,blues, greens, yellows, deep blacks, lustrous golds -- everything isprimary, and everything is alive. It may be garish, it's certainlyunreal and it's far from subtle, but it's alive. Alive... To me,that's Technicolor."

"The publication of the 90th anniversary edition of 'GloriousTechnicolor: The Movies' Magic Rainbow' represents my ongoing devotionto, and a lifelong fascination I have held with, the magic of movies,and the enjoyment they have given to millions of people around theworld," said Basten, who has written over 30 books about theentertainment industry and its biggest stars. "In my view, nowhere hasthis magic been more on display than at Technicolor, which hasarguably contributed the most production-related innovations to thefilm industry over the last 90 years than any other entity. Withoutquestion, movies would not be where they are today without theadvances that Dr. Herbert Kalmus and Technicolor made possible inthose formative years, or through Technicolor's ongoing research anddevelopment that continues in the modern era."

Overview of "Glorious Technicolor: The Movies' Magic Rainbow"

The 90th anniversary edition of "Glorious Technicolor: The Movies'Magic Rainbow" is a 280-page, coffee-table-size, hard-cover volumeoffering an insightful, behind-the-scenes glimpse into nearly acentury of entertainment history. The book is written by Basten, whohas spent the last three decades of his career following theintriguing accomplishments of Technicolor and its founder, Dr. HerbertKalmus.

In 1915, Kalmus invented the first commercially-viable colormotion picture film camera and process, two revolutionary advancesthat changed the movie-going experience forever, and positionedTechnicolor as Hollywood's pillar of technological leadership andinnovation. "Glorious Technicolor: The Movies' Magic Rainbow" takesreaders on an insightful, behind-the-scenes journey of Kalmus'transformation of Technicolor from a small consulting firm operatingits first film lab out of a railway car in Boston, to anindustry-leading and globally-diversified media and entertainmentservices corporation with distinguished clients throughout the world.As this compelling story unfolds, Basten reveals little-known factsand historic anecdotes about Kalmus, and showcases the many studios,directors, stars, technicians, and specialists who created the classicTechnicolor films of yesteryear, such as "The Wizard of Oz" and "Gonewith the Wind," which audiences still treasure today.

"Glorious Technicolor: The Movies' Magic Rainbow" also expertlybridges the company's colorful past with its present-day operations,and its promising future. In addition to celebrating the magical eraof the Silver Screen, the updated book brings Technicolor's storycurrent by illustrating how the company is continuing to pioneer themost advanced methods of delivering visual entertainment through film,digital, video, and optical technologies. For example, today,Technicolor is the world's foremost processor of motion picture film,the largest global manufacturer and distributor of DVDs, and a leadingprovider of production, postproduction and visual effects services tofilm studios and cable and television networks. The company is also aprincipal developer and supplier of services for comprehensive,end-to-end digital cinema distribution, channel origination andbroadcast playout, and cinema advertising. Finally, Basten describeshow Technicolor is extending its reach and influence in the media andentertainment industries through its parent company, Thomson, thepreferred partner to the media and entertainment industries whichacquired Technicolor in 2001.

The 90th anniversary edition of "Glorious Technicolor: The Movies'Magic Rainbow" provides a fascinating look at the birth of theentertainment industry, its progression over the past nine decades,and its multi-faceted evolution into the giant global business it istoday -- all spearheaded by Technicolor at every turn. This expandedversion features more than 300 rare, richly-produced photographs fromstudio archives and Technicolor's private collection, as well as newchapters which provide a detailed account of the company and itsactivities over the last 10 years. These additions also highlightTechnicolor's involvement with many of Hollywood's most recentblockbuster titles, including "The Aviator," "Pirates of theCaribbean," "Finding Nemo," "Seabiscuit," "The Incredibles," "Shrek 2"and many more.

Pricing and Availability

The retail price for the 90th anniversary edition of "GloriousTechnicolor: The Movies' Magic Rainbow" is $59.95. Consumers maypurchase the book at independent and chain-store booksellersnationwide, and through Technicolor's Web site athttp://www.technicolor.com, beginning November 1, 2005. Merchants mayorder retail sales copies of the book by contacting their CDS/Perseussales representative; by calling CDS Books at 800-343-4499, or bye-mailing the company at sales@cdsbooks.com.

About Thomson -- Partner To The Media & Entertainment Industries

Thomson (EURONEXT:18453)(NYSE:TMS) provides services, systems andtechnology to help its Media & Entertainment clients -- contentcreators, content distributors, and users of its technology -- realizetheir business goals and optimize their performance in a rapidlychanging technology environment. The Group intends to become thepreferred partner to the Media & Entertainment Industries through itsTechnicolor, Grass Valley, RCA and Thomson brands. For moreinformation: http://www.thomson.net.

About Technicolor

Headquartered in Camarillo, Calif., Technicolor is part of theServices division of Thomson (EURONEXT:18453)(NYSE:TMS). Along withbeing the world's largest film processor, Technicolor has evolved tobecome the world's largest manufacturer and distributor ofvideocassettes, DVDs and CDs, a leading provider of production,postproduction and visual effects services to film studios and cableand television networks. On an annualized basis, Technicolor processesmore than five billion feet of motion picture film, and has thecapacity to produce over 1.5 billion DVDs, 330 million videocassettesand 300 million CDs. The company is also a principal developer andsupplier of services for comprehensive, end-to-end digital cinemadistribution, channel origination and broadcast playout, and cinemaadvertising. Technicolor serves an international base ofentertainment, software, game manufacturing, promotional, directmarketing, OEM and corporate customers with its manufacturing andpostproduction facilities worldwide. Major Hollywood clients includeThe Walt Disney Co., DreamWorks SKG, New Line Cinema, Universal,Paramount and Warner Bros. Pictures. Software publishing clientsinclude Microsoft, Vivendi Universal Games, Electronic Arts and Atari.For more information: http://www.technicolor.com.

Note To Editors:

"Glorious Technicolor: The Movies' Magic Rainbow" -- Review Copiesand Press Kit Materials

Print, broadcast and online media outlets interested in receivingreview copies of and printed press kit materials for "GloriousTechnicolor: The Movies' Magic Rainbow," as well as arranginginterviews with Technicolor CEO Lanny Raimondo and author Fred E.Basten, may contact Technicolor public relations manager Keith R.Pillow, at 805-445-4254, or by e-mail at keith.pillow@thomson.net.Digital images and press kit materials for "Glorious Technicolor: TheMovies' Magic Rainbow" are also available online by visitinghttp://www.technicolor.com/cultures/en-us/home/glorioustechnicolor.htmThe supply of review copies of the book is limited, so requests willbe handled on a first-come, first-served basis.

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