20.04.2005 14:07:00

Sylvester Stallone's InStone Products Now Available at Bally Total Fi

Sylvester Stallone's InStone Products Now Available at Bally Total Fitness; InStone is Latest Premier Supplement to Be Sold at Bally In-Club Fitness Formula Retail Stores


    Business Editors/Health/Fitness Writers

    CHICAGO--(BUSINESS WIRE)--April 20, 2005--Bally Total Fitness (NYSE: BFT) today announced that it has joined forces with Sylvester Stallone to bring InStone(TM), his premier line of supplements, to its Fitness Formula retail stores. Bally members will now have access to a variety of InStone products that will help them balance nutrition, enhance performance and manage a healthy weight. Bally's relationship with Stallone also includes a sponsorship of his new national reality TV series, "The Contender."
    "We are proud and excited to partner with Sylvester Stallone, a man who throughout his career has been an inspirational fitness icon to millions," said Paul Toback, chairman, president and CEO of Bally Total Fitness. "InStone is the latest line of supplements to be added to the list of premier nutritionals available at our Fitness Formula retail stores. At Bally, we remain committed to offering our members the best products on the market, as we work to continually enhance the in-club experience."
    "I am excited to team up with Bally as we work together to help people get in shape and lead a healthier lifestyle," said Sylvester Stallone, Chairman and Founder of InStone. "This partnership offers a great opportunity to introduce InStone to millions of new people across the country."
    InStone products combine superior science, easy understanding, and premium ingredients derived from the highest quality sources in order to deliver products that are uncomplicated and convenient to use. The following products are now available at Bally Total Fitness:

-- INTAKEPERFORMANCE(TM) packets are Lean Meal Options(TM) scientifically designed to deliver optimal nutrition necessary for peak performance. They are high in quality protein, fiber, and critical nutrients such as essential fatty acids and CLA for optimal performance and health. Available in Vanilla Spice and Smooth Chocolate, each pre-measured packet makes a delicious and satisfying shake.

-- LEANFIRE(TM) keeps your metabolism optimized even when operating on reduced calories, and increases energy levels to support an active and healthy lifestyle. Its use of metabolic-boosting green tea and stress relieving rhodiola rosea root are just two of the ingredients that put this thermogenic miles ahead of the rest.

-- Forza-T(TM) is a scientifically designed combination of 6-OXO(TM), Tribulus Terrestris, and ZMA to kick-start your body's own production of testosterone.

-- Stallone's High Protein Pudding is the world's first ready-to-eat high protein pudding. Designed as a healthy snack alternative, it's delicious, satisfying and guilt free. Each serving is lactose free, contains 20 grams of high quality protein, only 2 grams or less of carbohydrates, and 2 grams of fat.

    About Bally Total Fitness

    Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers, with approximately four million members and nearly 440 facilities located in 29 states, Mexico, Canada, China, Korea and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit http://www.ballyfitness.com.

--30--SS/ny*

CONTACT: Bally Total Fitness Sara Matheu, 773-864-6822 www.BallyFitness.com OR MWW GROUP Public Relations Jamie Morgan, 201-964-2830 jmorgan@mww.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: TELEVISION/RADIO CABLE SPORTS MEDICAL RETAIL PRODUCT SOURCE: Bally Total Fitness

Copyright Business Wire 2005

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