Sven Seger Joins Siegel & Gale, Los Angeles as Executive Creative Dire

    Business Editors

    BEVERLY HILLS, Calif.--(BUSINESS WIRE)--March 2, 2005--Siegel & Gale (http://www.siegelgale.com/), a leading strategic branding firm and Omnicom Group Inc. company, has named Sven Seger executive creative director of its Los Angeles office. Seger, 36, will report directly to company president Noah Manduke.
    "Sven is an uncommonly gifted, passionate creative pro," remarked Manduke. "His substantial global branding experience and beautiful design sense will enrich our work environment and excite our clients."
    On his decision to join Siegel & Gale, Seger said, "Their culture and clients allow me to take my career to its next natural stage. I deeply appreciate Siegel & Gale's commitment to breakthrough simplicity and their in-house capabilities to deliver upon it in print and interactive."
    Seger was most recently a creative director at FutureBrand, New York, where he led multidisciplinary teams in the creation and implementation of major branding and design programs for corporations such as UPS, Samsung, Chase Manhattan Bank, Marriott, and Bacardi. Before that, Seger spent over five years at branding firm Enterprise IG, where as creative director he led visual system design for clients such as Arthur Andersen, Bank of America, Cardinal Health, and Oppenheimer Funds.
    He began his career in the early 1990s as a designer in Hamburg, Germany, where he worked in several design firms. He achieved early fame by expressing the notion of democracy in his design of a new corporate identity for the unified German government.
    Seger has lectured at the AIGA and several universities on the subject of branding and design. His work has been featured in numerous publications, such as Print Magazine, ID Magazine, and The New York Times. He studied architecture at the University of Fine Arts and received his Master's Degree in graphic design from the International School of Graphik-Design Alsterdamm, both in Hamburg.

    About Siegel & Gale

    Celebrating its 35th anniversary in 2005, Siegel & Gale is recognized as one of the world's leading brand strategy, communications and design firms. Siegel & Gale has created innovative and iconic branding programs for hundreds of companies across a range of such industries as financial services, technology, healthcare, telecommunications, diversified industrials, professional services and non-profit. Today, the firm continues to help companies create competitive advantage by solving complex business challenges with breakthrough simplicity.

    Siegel & Gale is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING MANAGEMENT CHANGES SOURCE: Siegel & Gale

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