Stout Risius Ross, Inc. Selects LexisNexis Interface Software for CRM; Financial Advisory Firm Will Use InterAction(R) as a Resource for Tracking Client Success

"In the past, we knew our employees had a far reaching network ofvaluable relationships, but determining how to make the most out ofthem was difficult," said Peter Stenger, a Director in theRestructuring & Performance Improvement Group at SRR. "InterActionwill give us the foundation to share knowledge more fluidly betweenoffices and cross-sell between divisions easily."

With offices in several cities, in the past five years SRR hasexperienced significant growth, increasing its workforce by more than400 percent. To effectively manage that growth, a major priority inthe firm's CRM search was ensuring the new system could streamlineoperational processes while delivering highly- targeted results.

Prior to selecting InterAction, SRR had separate CRM databases inthree of its four offices. This created data silos, requiring thein-house IT team to synchronize data between offices, often causingvital information to be lost or duplicated in the process. "We feltInterAction would be easy to implement firm-wide and would not causedisruption to the workforce," said Michael Kern, a Managing Directorand the firm's COO.

With more than 27,000 contacts in its database, SRR felt it hadthe relationships to forge valuable partnerships and make highlytargeted introductions on behalf of its clients. However, the firmlacked an easy-to-navigate system that would maximize such potential."InterAction will make that process easier by helping professionalsbetter leverage their contacts across all firm divisions," explainedStenger.

SRR also wanted a CRM solution that would make it easy to trackmarketing efforts. InterAction will allow SRR's marketing departmentto track its various strategic campaigns and measure the effectivenessof each initiative. "Our old system limited us in defining who ourclients really were and how we could best reach them," explainedStenger. "With InterAction in place, we can more discreetly identifythe needs of existing and potential clients to deliver the mosttargeted information strategically."

Other key InterAction features that SRR will leverage include WhoKnows Whom(TM) and Relationship Map(TM). Using Who Knows Whom, SRR'sprofessionals can determine who else within the firm knows a contactand the nature and strength of that relationship. Relationship Maptakes that benefit even further by identifying and leveraging theextended network of relationships that exist among firm members,colleagues and other contacts known to the firm. "InterAction willhelp us uncover subtle interrelationships between clients and contactsthat would otherwise be difficult to ascertain," said Stenger.

"Financial services organizations like SRR need CRM solutionsdesigned for how they do business," said Barry Solomon, executive vicepresident of LexisNexis Interface Software. "InterAction will help SRRmanage its most important asset - client relationships - helping toensure the most appropriate people are brought in to help make dealshappen."

About LexisNexis and LexisNexis Interface Software

LexisNexis(R) (www.lexisnexis.com) is a leader in comprehensiveand authoritative legal, news and business information and tailoredapplications. A member of Reed Elsevier Group plc (NYSE:ENL)(NYSE:RUK)(www.reedelsevier.com), the company does business in 100 countrieswith 13,000 employees worldwide. In addition to its flagship Web-basedLexis(R) and Nexis(R) research services, the company includes some ofthe world's most respected legal publishers such asMartindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur,Abeledo-Perrot and Orac.

LexisNexis Interface Software is the leading provider of CRMsolutions enabling professional services firms and similarrelationship-based organizations to create the RelationshipIntelligence they need to generate new business and enhance clientservice. Its flagship product, LexisNexis InterAction, is a flexibleand uniquely designed platform that delivers this RelationshipIntelligence throughout the organization, quickly, efficiently andcost-effectively. Relationship Intelligence is a firm-wide asset thatreveals the unique and complex connections between people, companies,relationships, experience and expertise, empowering professionals toleverage who and what they know to uncover new revenue opportunities,differentiate themselves from the competition and enhance clientservice. InterAction is internet-enabled, allowing professionals toview information however they choose--through knowledge managementplatforms, corporate portals, intranets, extranets and wirelessdevices. For more information please visit our website atwww.interfacesoftware.com.

About Stout Risius Ross

Stout Risius Ross, Inc. is a financial advisory firm with officesin Chicago, Cleveland, Detroit and Washington, DC. The firmspecializes in restructuring & performance improvement, valuation &litigation advisory services and investment banking through itssubsidiary, Stout Risius Ross Advisors, LLC. SRR is one of the largestproviders of financial advisory services to middle market companies.The firm has over 140 people and offices in Chicago, Cleveland,Detroit and Washington, DC For more information, please visitwww.srr.com.