Stored Value Systems Serves up Gift Card Program for Arby's

    Business Editors

    BRENTWOOD, Tenn.--(BUSINESS WIRE)--Jan. 10, 2005--Stored Value Systems (SVS), Inc., a wholly owned subsidiary of Brentwood-based Comdata Corporation (NYSE:CEN), has successfully launched a new gift card program for the Arby's(R) System, making it one of the first quick service restaurants to offer its customers an electronic gift card option.
    Available now at participating restaurants, customers can purchase gift cards in any amount between $5 and $50. The electronic card replaces the old paper gift certificate program.
    "Arby's proves once again to be an industry leader," said Bob Skiba, executive vice president and general manager, Stored Value Systems. "One of the first in the industry, this new gift card will only increase Arby's customer loyalty base as more and more people use electronic gift cards to share the gift of great food."
    Lynne Bever, Senior Director of Electronic Payment Programs, Arby's, is confident the new gift card program will benefit customers and restaurants alike across the nation with an easy-to-administer program at the cash register that allows customers to purchase a gift card as quickly as any other transaction.
    "The electronic gift card program is an outstanding convenience for our customers as we offer the benefits of technology enjoyed by shoppers in other industries," Bever said. "More importantly, we now have the ability to offer customers what they want, a great meal served up with a great gift-giving opportunity."

    About Comdata

    Comdata Corporation (www.comdata.com) is redefining the movement of money and information through technology for businesses, their customers and employees. A leading provider of transaction and payment services, Comdata provides credit and debit processing and reporting for commercial fleets and merchants, electronic cash, gift and smart/chip card programs for retailers and governmental agencies, Comchek eCash payroll services for food, retail and other service industries, and point-of-sale equipment, software and auxiliary services for merchants and convenience stores. Headquartered in Brentwood, Tenn., Comdata employs more than 1,400 people internationally. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE: CEN).

    About Arby's

    Arby's, LLC is an innovative restaurant company, bringing consumers fresh and unique tasting food. Arby's(R) serves more than 3,450 franchised restaurants in 48 states and four countries with system wide sales of over $2.7 billion. Arby's, LLC is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). Arby's, LLC also services the Pasta Connection(R) and T.J. Cinnamons(R) brands. Learn more about Arby's(R) unique tastes and franchising opportunities at www.arbys.com.

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CONTACT: Comdata Corporation, Brentwood Deby Samuels, Director of Marketing, 615-376-6986 dsamuels@comdata.com

KEYWORD: MINNESOTA TENNESSEE INDUSTRY KEYWORD: BANKING CONSUMER/HOUSEHOLD RESTAURANTS MARKETING AGREEMENTS SOURCE: Comdata Corporation

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