SPSS Launches Breakthrough Version of Dimensions Market Research Platf

SPSS Launches Breakthrough Version of Dimensions Market Research Platform; Supports Entire Survey Cycle

    Business Editors/Technology Writers

    CHICAGO--(BUSINESS WIRE)--May 9, 2005--SPSS Inc. (NASDAQ: SPSS), the leading provider of predictive analytics and of tools for the market research industry, today announced the availability of the latest version of Dimensions(TM), Dimensions 3.0, a comprehensive suite for survey design, data collection, data management, analysis and publishing of survey results. Dimensions 3.0 represents a significant technological breakthrough with the introduction of a new survey scripting language that enables users to continue their current work practices while providing new opportunities to create richer surveys that improve the overall respondent experience.
    Dimensions 3.0 is based entirely on a single, integrated set of underlying technologies that support a wide range of survey research, from multi-lingual, multi-model research to smaller, one-of-a-kind projects.
    The new Dimensions Scripting language enables users of Dimensions' mrInterview(TM), a system for creating and managing online and telephone surveys, and mrStudio(TM), a script development and comprehensive data-management system, to focus on improving survey quality and reducing the survey life cycle.
    "Dimensions 3.0 offers significant insight into the way research works and how respondents react," said Hans Donkers, research director at EIM Stratus, a Holland-based management-consulting firm. "We now have a compete view of the entire project, and that's added tremendous value. A new researcher can become competent in using Dimensions within a week, and once experienced, a 40-question Web survey requires no more than an afternoon's work."
    The new Dimensions Scripting enhances the functionality of mrInterview and, through the new mrStudio Interview Option, provides power users with the first Unified Scripting Environment that can be used at every stage of the survey process. mrStudio is the first application to enable researchers to build, edit, preview, and test surveys on their desktop without needing to send surveys to a Web server first.
    With the new Dimensions Scripting language, researchers and administrators gain flexibility in survey design and additional control of back-end processes, such as Microsoft(R) Office integration and automation of survey related data and respondent processing.
    "We designed Dimensions 3.0 in collaboration with leading market researchers to best meet the industry's needs," says Ian Durrell, SPSS president, market research. "Dimensions 3.0 offers researchers a more tightly integrated view of the entire survey life-cycle, to promote the development, deployment and analysis of surveys more efficiently and accurately."

    Other new features of Dimensions 3.0 include:

--	AutoAnswer, which enables survey designers to test the structure and logic of a survey by running thousands of sample interviews.
--	WordCapture - used to generate surveys from the information already held in Microsoft Word.
--	The ability to author questionnaires in double-byte languages, such as Japanese, natively.
--	More telephone features like enhanced time-zone support, interviewer qualifications, and ability to create and customize telephone reports.
--	mrStudio and mrInterview now support the ability to combine an almost unlimited number of questions on a single page, including combinations that incorporate one or more grids of any type with any number of other question types.
--	Script Snippets, provide users with the ability to augment mrInterview's existing featureset through the implementation of code that has been built using mrStudio.
--	Two or more data sets can now be successfully merged within mrStudio through the new vertical and horizontal merging facilities.

    In addition to mrStudio and mrInterview, other Dimensions products include mrPaper(TM), which enables survey researchers to create paper surveys easily and efficiently; mrScan(TM), which automatically prepares paper surveys for scanning; mrTables(TM) for interacting with tables on a desktop; and mrTranslate(TM), which facilitates survey researchers' ability to manage multilingual and multi-modal survey projects. The Dimensions Data Model(TM), which is at the core of the Dimensions platform, employs open, industry-standard technologies that allow users to create their own research methodology.
    Twenty-four of the top 25 global market research organizations rely on SPSS technologies to maximize productivity and accuracy through every phase of the research process, from ad hoc research projects to high-volume, complex research programs.

    About SPSS

    SPSS Inc. (NASDAQ: SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

    Safe Harbor Statement

    This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements can be identified by phrases such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "could," "designed," "should be" and other similar expressions which denote expectations of future events rather than statements of fact. These forward-looking statements involve factors that are subject to risks and uncertainties. These risks and uncertainties, which may not be currently ascertainable and many of which are beyond the Company's control, may cause the Company's actual results, performance or achievements to be materially different than the results, performance or achievements expressed in or implied by the forward-looking statements. These risks and uncertainties are described in the Company's filings with the Securities and Exchange Commission ("SEC"). Copies of these filings are available either on the SEC's website at www.sec.gov or from the Company's investor relations department. In light of these risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as a representation by the Company that any future results, performance or achievements will be attained. These forward-looking statements speak only as of the date on which they are made. The Company assumes no obligation to update the forward-looking statements contained in this press release.

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CONTACT: SPSS Inc. Marc Brailov or Kristen Polich, 800-525-4980 kpolich@spss.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: ADVERTISING/MARKETING SOFTWARE PRODUCT SOURCE: SPSS Inc.

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