Solonis and Apropos Technology Form Strategic Relationship; Partnershi

    Business Editors

    OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--May 2, 2005--Apropos(TM) Technology (NASDAQ:APRS) announced today that Solonis, a leading provider of customer-centered solutions for banks and credit unions, has joined the company's Strategic Technology Alliance Partner program. The relationship combines Solonis' expertise in the financial services industry with Apropos' leading contact center communications management solutions.
    Solonis' proprietary software platform, Solonis FI, combines custom analytics and decision support systems to help banks and credit unions automate sales, marketing and relationship management functions. The Apropos partnership will expand Solonis' ability to automate the delivery of real-time information and recommendations to call center agents, helping them to instantly determine which inbound callers are good candidates for up-sell, cross-sell or retention offers.
    "The contact center is critical to the maintenance of customer relationships in the financial services industry," said Solonis CEO Ron Buck. "Our partnership with Apropos will benefit banks, credit unions and other financial services organizations focused on enhancing real-time, one-to-one customer marketing efforts in their contact centers."
    Apropos is also essential to Solonis in supporting its customers' onboarding strategy, a structured orientation program including multiple contacts within the first 90 days of a customer relationship. A recent BAI Research survey shows that customer attrition within the first three to six months of new checking account relationships can be up to 200% higher than annualized attrition rates.
    By leveraging Apropos' multi-channel interaction management solution through its software platform, Solonis selects the best communication method for contacting new customers. "In supporting our customers' onboarding activities, Apropos enables us to determine the optimum combination of communication vehicles - such as voice, e-mail, Web, and fax - that result in consistently positive customer experiences," reported Buck. "In particular, Apropos' e-mail capabilities are extremely valuable to us. As customers increasingly use this method, we can add intelligence, real-time decision support, event-driven action plans and Web chat to further personalize each interaction."
    "The relationship with Solonis via this technology alliance agreement is a natural fit," said Apropos Technology President and CEO David McCrabb. "By deploying business analytics in the contact center, agents at financial service organizations will reap a variety of benefits, including instant access to customer information and intelligent product recommendations delivered in real-time."

    About Apropos Technology

    Apropos Technology, Inc. (NASDAQ:APRS) develops communications management solutions for contact center operations. Apropos solutions are largely used when differentiated levels of service and support are required to effectively service the customer base. Organizations rely on Apropos' solutions to prioritize and intelligently route customers to the right service agent and measure contact center performance as well as enhance business continuity across the enterprise. Apropos solutions integrate with existing CRM systems to manage and archive voice, e-mail, Web chat, VoIP or fax interactions. Founded in 1989, the company serves over 300 clients worldwide from its corporate headquarters in Oakbrook Terrace, IL, and from its European headquarters in the United Kingdom. Additional information about Apropos and its solutions can be found at www.apropos.com.

    About Solonis

    Since 1991, Solonis has helped its customers realize their strategic business objectives by delivering innovative technology solutions and services. Working closely with market leading banks and credit unions, the company has created the Solonis FI solution for the financial services industry. Focused on "redefining high performance," Solonis combines proprietary event-driven sales processes, a patented collection of customer strategies, the right mix of coaching and training, and unique software that quickly and seamlessly enables new strategies, to help banking clients produce spectacular results by putting their strategies in action. Additional information about Solonis can be found at www.solonis.com.

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CONTACT: Apropos Technology Brian Schwartz, 630-575-7736 brian.schwartz@apropos.com or Tech Image Ltd. Dave Reiners, 847-279-0022, ext 233 dave.reiners@techimage.com

KEYWORD: MINNESOTA ILLINOIS INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING TELECOMMUNICATIONS SOFTWARE NETWORKING PRODUCT MARKETING AGREEMENTS SOURCE: Apropos Technology

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