Skechers Plans To Buy Stake In Clippers Basketball Team

(RTTNews) - Footwear maker Skechers USA, Inc (SKX) Friday said it has plans to buy an interest in the Los Angeles Clippers basketball team, with an aim to boost its brand image and cross promote both the Skechers and Clippers brands.

Robert Greenberg, Skechers's Chief Executive Officer said : "The Clippers play in the second biggest media market in the country, and Skechers is an advertising-driven consumer brand that markets and promotes its products worldwide via print, television, digital, radio, in-store, and in malls, stadiums and transportation hubs. We hope that Skechers can be part of giving the Clippers organization and fans a fresh start."