Shuffle Master, Inc. to Introduce New Products at the Global Gaming Expo (G2E) in Las Vegas, Nevada, Nov. 13-15, 2007

Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) announced today that it will introduce a wide range of new products at this year’s Global Gaming Expo being held in Las Vegas, Nevada, November 13-15. In addition to displaying well-established products like the Company’s Ace® and one2six™ automatic card shufflers and its Three Card Poker® and Ultimate Texas Hold’em™ proprietary table games, the booth will highlight the Company’s newest products including its latest single deck specialty shuffler, several new table games and side bets, and several electronic table game platform enhancements. Utility Products World renowned for their exceptional engineering and unparalleled performance, Shuffle Master’s Utility Products are designed to increase table game productivity, profitability and security. Featuring a variety of shufflers that can be used for nearly every live table game, a next-generation roulette chip sorter and several other productivity enhancing devices, the Company’s G2E exhibit will highlight the following products: i-Deal™: As Shuffle Master’s third generation single deck specialty shuffler, the i-Deal is the fastest of our single deck shufflers and features several key enhancements including standard card recognition technology that reads the rank and suit of each card being dealt and a deck-sorting function. i-Shoe™ intelligent shoe: A smart alternative to a traditional shoe, the i-Shoe increases baccarat and blackjack game security by reading the rank and suit of each card being dealt. Unique in its ability to learn to recognize any brand of unmarked playing card, the i-Shoe interfaces with an attractive display to post the outcome of each round. Live Table Games and Side Bets As the gaming industry’s fastest growing product segment, specialty table games and side bets represent an important part of the overall casino table game mix. Featuring a variety of poker derivatives available both as live games as well as electronically on its multiple content delivery systems, the booth will also emphasize the following new table games and side bets: Three Card Draw Poker ™, an exciting new game where players receive three cards as well as a "draw” card that they can use in place of one discarded card. Three Card Draw features head-to-head play against the dealer and a Bonus bet that pays odds when a player’s final hand contains a flush or better. Five Card Omaha Poker™, a new game based on the popular poker game Omaha. Players receive four cards and combine two of them with three action cards to make their best five-card poker hand. Five Card Omaha also features a Bonus bet that pays when a player’s cards contain two pair or better and wins regardless of whether the player folds or loses to the dealer. Caribbean Stud Bonus™, a new spin on an old favorite that enhances the game’s head-to-head play against the dealer with an optional bonus bet that rewards players when their hand contains a pair of 10s or better. Caribbean Stud Bonus also features a progressive jackpot that awards 100% of the incrementing jackpot when a player’s final hand is a royal flush. Electronic Table Systems™ By combining popular table game content with state-of-the-art technology, Shuffle Master’s Electronic Table Systems automate the table gaming experience and provide casinos with a wealth of information about game play and player betting behavior. Additionally, because they automate all payouts and record all wagering activity, the Company’s ETS products enable casinos to offer popular table games more securely and efficiently than live tables. Featuring several of Shuffle Master’s proprietary titles as well as other popular games, the booth will highlight the following new platform enhancements: Vegas Star®: A state-of-the-art multi-player table game platform that combines an animated dealer with up to 32 individual betting stations, Vegas Star will be presented in its Classic, Nova and Satellite configurations and will feature the following new titles: Star Craps™, an entirely electronic craps game that enables players to virtually "roll the dice” using their individual touch screens. Featuring a variety of game screen options that make craps easy to learn and play for even novice players, Star Craps is an excellent way for racinos and other venues not permitted to operate live table games to offer this popular game to their players. Progressive Jackpot Blackjack™, a new electronic blackjack game that enhances standard blackjack with a bonus jackpot round that is triggered whenever a Diamond Blackjack is dealt and an appealing "free look” feature that allows players to double their initial bet after viewing their first card and the dealer’s first card. Table Master™: An electronic multiple-player table game with five player stations that enables casinos to offer table game hits like Three Card Poker® and Let It Ride Bonus® at a fraction of the cost of live tables. Table Master nearly doubles the number of hands played per hour and offers greater flexibility in game wager amounts. Four Card Poker®, an exciting game that rewards skill, patience and nerve. Players receive five cards to make their best four-card poker hand and may bet up to three times their ante when staying in the game. Featuring head-to-head play against the dealer, Four Card also includes an optional Aces Up™ bonus bet that pays odds when a player’s final four card hand contains a pair of aces or better. Bet the Set "21”™ Blackjack, a popular side bet for blackjack that focuses on the first two cards a player receives with the top hand, a pair in suit, receiving payouts as high as 25 to 1. With its ability to turn a losing blackjack hand into a big winner, Bet the Set "21” features a variety of paytables for multi-deck games. Rapid Table Games®Combining a dealer and a live game with electronic player stations, Rapid Table Games increase game frequency and security by automating all aspects of the wagering process. With a variety of configurations that can accommodate additional player positions as traffic increases, Rapid Table Games offer unparalleled flexibility and the following enhanced game options: Rapid Baccarat™ combines Shuffle Master’s i-Shoe™ card reading shoe and a live dealer with traditional baccarat game play to dramatically increase game security, and can accommodate up to 100 individual players. Rapid Baccarat also features several optional side bets including Dragon Bonus®, the industry’s most popular baccarat side bet the rewards players when their selected hand wins by at least four points. Paul C. Meyer, President and Chief Operating Officer, commented that this year Shuffle Master will display more products than ever before including a variety of new table games offered on the company’s multiple Electronic Table System platforms. "In addition to including eleven new felt-based table games, our G2E product lineup features several new content selections on our ETS tables including Four Card Poker on Table Master and Star Craps, our new electronic multi-player craps game built on our Vegas Star platform. We will also highlight our i-Deal single deck shuffler and its jackpot verification feature, a revolutionary enhancement that enables casinos to authenticate large payout hands.” "This year’s Global Gaming Expo will be a significant event for Shuffle Master because, in addition to exhibiting many of our well-established Utility and Entertainment Products, we will emphasize the strength of our unparalleled Entertainment Products content portfolio and the versatility of our Electronic Table Systems,” stated Mark L. Yoseloff, Ph.D., Chairman and Chief Executive Officer. "These alternative ways of providing popular gaming content are emerging as key elements in many casinos throughout the world, and we anticipate that the new developments in each platform will be welcomed by the show’s attendees.” Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, roulette chip sorters and intelligent table system modules, to improve their profitability, productivity and security, and Entertainment Products, including live proprietary table games, electronic multi-player table game platforms, traditional video slot machines for select markets, live table game tournaments and wireless gaming solutions to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com. This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company’s existing products and new products as introduced; increased competition from existing and new products for floor space in casinos; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, legal, administrative, product development, promotion and/or distribution costs; changes in the Company’s business systems or in technologies affecting the Company’s products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation, claims and costs or an adverse judicial finding; tax matters including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company’s intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction’s regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company’s casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company’s ability to meet its debt service obligations, including the Company’s senior convertible notes and its senior secured revolving credit facility, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company’s control; various risks related to the Company’s customers’ operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company’s results from such operations; and the Company’s ability to successfully and economically integrate the operations of any acquired companies, such as Stargames. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.