Shuffle Master, Inc. to Exhibit at the International Casino Exhibition (ICE) in London, United Kingdom, Jan. 22-24, 2008

Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) and its European subsidiary CARD announced today that they will present a wide range of products at this year’s International Casino Exhibition being held in London January 22-24, 2008. In addition to displaying well-established products like the Company’s one2sixTM and Deck Mate® automatic card shufflers, the Easy Chipper C™ roulette chip sorter and its Ultimate Texas Hold’em™ and Dragon Bonus® Baccarat proprietary table games, the booth will highlight several products including the Company’s latest single deck specialty shuffler, several new progressive table games and multiple Electronic Table System™ products. Utility Products World renowned for their exceptional engineering and unparalleled performance, Shuffle Master’s Utility Products are designed to increase table game productivity, profitability and security. Featuring a variety of shufflers that can be used for nearly every live table game, a next-generation roulette chip sorter and several other productivity enhancing devices, the Company’s ICE exhibit will highlight the following products: i-Deal™: As Shuffle Master’s third generation single deck specialty shuffler, the i-Deal is the fastest of our single deck shufflers and features several key enhancements including standard card recognition technology that reads the rank and suit of each card being dealt and a deck-sorting function. i-Shoe™ intelligent shoe: A smart alternative to a traditional shoe, the i-Shoe increases baccarat and blackjack game security by reading the rank and suit of each card being dealt. Unique in its ability to learn to recognize any brand of unmarked playing card, the i-Shoe interfaces with an attractive display to post the outcome of each round. Live Table Games and Side Bets As the gaming industry’s fastest growing product segment, specialty table games and side bets represent an important part of the overall casino table game mix. Featuring a variety of poker derivatives, the product range will emphasize the Company’s multiple progressive options on the following games: Three Card Draw Poker™, an exciting new game where players receive three cards as well as an optional "draw” card that they can use in place of one discarded card. Three Card Draw features head-to-head play against the dealer and a Bonus bet that pays odds when a player’s final hand contains a flush or better. Texas Hold’em Bonus Progressive™, a hold’em style game that features head-to-head play against the dealer, an optional Bonus bet that pays odds if the player’s initial two "hole” cards are a pair of 2s or better, and a progressive wager that pays up to 100% of the jackpot when the hand contains a royal flush. Ultimate Texas Hold’em Progressive™, a progressive version of the Company’s popular Ultimate Texas Hold’em game that features head-to-head play against the dealer and an optional bonus bet that pays odds if the player’s final five-card hand contains three-of-a-kind or better. The optional progressive wager pays when a player’s final hand contains a full house or better, and pays 100% of the jackpot when a player has a six-card royal flush. Electronic Table Systems™ By combining popular table game content with state-of-the-art technology, Shuffle Master’s Electronic Table Systems automate the table gaming experience and provide casinos with a wealth of information about game play and player betting behavior. Additionally, because they automate all payouts and record all wagering activity, the Company’s ETS products enable casinos to offer popular table games more securely and efficiently than live tables. During ICE, the Company will highlight the following: Table Master™: An electronic multiple-player table game with five player stations that enables casinos to offer table game hits like Three Card Poker® and Royal Match 21TM Blackjack at a fraction of the cost of live tables. Table Master nearly doubles the number of hands played per hour and offers greater flexibility in game wager amounts. Lightning PokerTM: A fully-automated poker table, Lightning Poker features live-stakes limit and no-limit poker as well as multiple tournament capabilities. Additionally, its fast-paced game play results in more hands per hour, and its casino management software provides casinos with complete functionality to monitor all games and customize or change games immediately. Ernst Blaha, CARD Managing Director, commented that the Company will show its strength as the gaming industry’s premier supplier of innovative products that improve table game performance. "Our ICE product lineup features several key products that improve table security and productivity, including the i-Deal, our newest single deck shuffler that includes a jackpot verification feature that enables casinos to authenticate large payout hands. We will also highlight our Easy Chipper C roulette chip sorter that features state-of-the-art chip sorting combined with several performance-enhancing elements including robust chip stack cutters and single channel safety flaps.” "We are looking forward to the upcoming ICE exhibit and the opportunity to familiarize the European gaming community with our products,” stated Paul C. Meyer, Shuffle Master President and Chief Operating Officer. "Progressive table games are becoming increasingly important components of the casino product mix, and we anticipate that our multiple progressive options combined with our unparalleled specialty table game portfolio will be welcomed by the show’s attendees.” Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, roulette chip sorters and intelligent table system modules, to improve their profitability, productivity and security, and Entertainment Products, including live proprietary table games, electronic multi-player table game platforms, traditional video slot machines for select markets, live table game tournaments and wireless gaming solutions to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com. This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company’s existing products and new products as introduced; increased competition from existing and new products for floor space in casinos; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, legal, administrative, product development, promotion and/or distribution costs; changes in the Company’s business systems or in technologies affecting the Company’s products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation, claims and costs or an adverse judicial finding; tax matters including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company’s intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction’s regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company’s casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company’s ability to meet its debt service obligations, including the Company’s senior convertible notes and its senior secured revolving credit facility, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company’s control; various risks related to the Company’s customers’ operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company’s results from such operations; and the Company’s ability to successfully and economically integrate the operations of any acquired companies. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.