Sequential Brands Group Announces Major European Expansion for William Rast

New Spring 2014 Collection Launches With Key Retailers in the United Kingdom, Germany, Switzerland, and Italy

NEW YORK, Feb. 26, 2014 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company") today announced the expansion of William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, in premiere department stores and specialty stores across Europe.

Photos accompanying this release are available at

http://www.globenewswire.com/newsroom/prs/?pkgid=23801

http://www.globenewswire.com/newsroom/prs/?pkgid=23802

Beginning in March 2014, key European retailers including Appelrath-Cüpper (Germany), Manor (Switzerland), USC (London), Görgens-Gruppe (Germany) and premium online stores Zalando (Germany) and Yoox (Italy) will debut the new William Rast Spring 2014 collection with further stores launching in the Fall.

"We're excited to reintroduce the new William Rast collection internationally, especially with such premium European retailers," said Trace Ayala, co-founder of William Rast. "As much as the collection has evolved, the look and feel has stayed true to our Tennessee roots and continues to offer a fresh modern approach to Americana fashion that we're confident the European market will embrace," added Ayala.

Co-founder Justin Timberlake's 20/20 Experience world tour comes to Europe simultaneously with the product launch this spring.

Following the success of last year's all-door launch at Hudson's Bay department stores in Canada, the European rollout is directly in line with Sequential's global strategy of focusing on international growth for the brand in new markets such as Asia, Latin America, and the Middle East.

William Rast categories currently include men's and women's sportswear, Men's and Women's denim, and outerwear, as well as men's bags, belts and small leather goods.

ABOUT WILLIAM RAST

The WILLIAM RAST brand was born in 2005 in Los Angeles, California, co-founded by Justin Timberlake and his life-long friend and business partner, Trace Ayala. William Rast is valued for delivering quality, fashion forward design and premium fit, and has become a staple for denim fans worldwide. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, WILLIAM RAST channels the renewed confidence and vision of people all over the world today. WILLIAM RAST combines the authentic qualities of American heritage with modern and sophisticated fits, fabrics, washes and techniques.

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Ellen Tracy® REVO® and The Franklin Mint®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Forward-Looking Statements

Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements ("forward-looking statements") that involve risks and uncertainties. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. When used in this press release and in documents referenced herein, forward-looking statements include, without limitation, statements regarding our expectations, beliefs or intentions that are signified by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon and similar expressions. Such forward-looking statements reflect the Company's current views with respect to future events, based on what the Company believes are reasonable assumptions; however, such statements are subject to certain risks, uncertainties and other factors. Our actual results may differ materially from those anticipated in any forward-looking statements due to known and unknown risks, uncertainties and other factors. The section entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2012, in Item 1A of Part II of our Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2013 and in similar discussions in our other Securities and Exchange Commission filings, discuss some of the important risks, uncertainties and other factors that may affect our business, results of operations and financial condition. The Company's stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.

CONTACT: Media Contact:
                 Jaime Cassavechia
                 212-518-4771 x108