14.09.2005 13:00:00
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Seattle's Best Coffee to be Exclusive Coffee in Four Points by Sheraton Hotel and Resort Properties; Seattle's Best Coffee will be Served for Room Service, Banquets, Catering and in Restaurants
First roasted in 1970 on the Seattle waterfront using an oldpeanut roaster and a desire to create a smooth tasting cup of coffee,Seattle's Best Coffee uses only the finest high-quality arabica beans,specifically chosen for each blend and roast. Its signatureslow-roasting process brings out the unique characteristics of eachcoffeehouse blend offering rich flavor with a smooth finish. FourPoints by Sheraton hotels and resorts will brew Seattle's BestBlend(R), as well as Henry's Blend(R), the coffee used for allespresso beverages handcrafted in Seattle's Best Coffee cafes in theU.S. and Canada.
"Together, we look forward to enhancing the guests' experience byproviding a distinctively smooth cup of coffee," said Tom Ehlers, vicepresident, Marketing and Category Management for Seattle's BestCoffee. "We believe that Seattle's Best Coffee has wide-ranging appealand strong potential for growth. This announcement with Four Points bySheraton, along with the recent introduction of Seattle's Best Coffeesin grocery stores nationwide, will introduce the taste of Seattle'sBest Coffee to an even broader audience."
"We are all about providing our customers with a product that willreflect their lifestyle," said Hoyt Harper II, Senior Vice President,Four Points by Sheraton. "When our guests wake up from having afabulous night's sleep on our new Four Comfort Bed, they can now savorand enjoy a smooth cup of coffee. We feel that the two brandscomplement each other by providing our guests quality offerings thatmeet their most important needs."
Four Points by Sheraton delivers a set of values that are bothhonest and uncomplicated, offering a new kind of style and comfortthat meets the needs of their customers. Four Points by Sheratonhotels are located at airports, in mid-sized cities and leisuredestinations, as well as business and commercial centers. The hotelscater to business and leisure travelers, as well as meeting plannersseeking a quality and value-oriented experience.
In addition to complimentary high-speed Internet access availablein all guestrooms, key features include an on-premise restaurantserving cooked-to-order breakfast, complimentary bottled water, roomservice with a 30-minute delivery guarantee, swimming pools, fitnessfacilities, business services and meeting space with cateringfacilities. Most recently, the brand introduced the signature FourPoints by Sheraton Four Comfort Bed, a cozy cocoon designed to pamperguests featuring a stylish, plump, plaid duvet, plush mattress and awelcoming quartet of pillows for relaxing that includes twofeather/down sleeping pillows and two oversized lounging pillows.
About Seattle's Best Coffee and its Availability
Seattle's Best Coffee was first roasted in 1970 and retains astrong link to Seattle coffee culture. Seattle's Best Coffee isavailable in North America in Company-operated and franchised cafes,licensed cafes in Borders Books and Music(R) stores, in grocerystores, and at foodservice locations such as college campuses,restaurants, hotels and cruise lines. Seattle's Best Coffee featuressmooth-roasted premium coffees across a broad product portfolioincluding blends, varietals, organics and flavored coffees that helpto satisfy the variety-seeking nature of coffee consumers. Seattle'sBest Coffee offers more than 30 whole bean and ground coffees,espresso beverages, JavaKula(TM) signature blended beverage line, OvenSong(TM) warm sandwiches, pastries and select coffee relatedmerchandise.
About Four Points by Sheraton and Starwood Hotels & ResortsWorldwide, Inc.
Four Points by Sheraton, with more than 130 properties in 18countries, is owned by Starwood Hotels & Resorts Worldwide, Inc. andis consistently rated as a top performer in the mid-priced category byBusiness Travel News' "Annual U.S. Hotel Chain Survey." Four Points bySheraton offers the self-sufficient traveler a new kind of style andcomfort combined with a spirited "can-do" service -- all at an honestvalue.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leadinghotel and leisure companies in the world with approximately 750properties in more than 80 countries and 120,000 employees at itsowned and managed properties. With internationally renowned brands,Starwood(R) corporation is a fully integrated owner, operator andfranchisor of hotels and resorts including: St. Regis(R), The LuxuryCollection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, andW(R), Hotels and Resorts as well as Starwood Vacation Ownership, Inc.,one of the premier developers and operators of high quality vacationinterval ownership resorts. For more information, please visitwww.starwoodhotels.com.
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