Sealed Air Celebrates Bubble Wrap -R- Appreciation Day

    Business Editors

    SADDLE BROOK, N.J.--(BUSINESS WIRE)--Jan. 31, 2005--For almost 50 years, the Bubble Wrap(R) brand has been a household name in America. Today, Sealed Air Corporation (NYSE:SEE), the inventor of Bubble Wrap(R) cushioning, announced the celebration of the 5th Annual Bubble Wrap(R) Appreciation Day, a national holiday for bubble-popping aficionados everywhere.
    "We are proud of our innovative history developing this superior cushioning product," stated William V. Hickey, Sealed Air President and Chief Executive Officer. "To this day, Bubble Wrap(R) cushioning continues to help businesses do business around the world."
    Bubble Wrap(R) cushioning, invented in 1960, was originally intended to be a type of textured wallpaper. However, the inventors quickly realized that it was in fact a superior cushioning material and founded Sealed Air, which today offers a wide range of packaging solutions and has global sales of approximately $3.8 billion a year.
    "Bubble Wrap(R) cushioning may be best known for protecting fragile items being shipped, but it's also a source of fun and entertainment for the whole family," said Rohn E. Shellenberger, Business Manager - Air Cellular Products for Sealed Air. "Each year, more and more people are showing their appreciation for this beloved 'pop' icon."
    Some creative and fun ways to celebrate Bubble Wrap(R) Appreciation Day this year include:

CONTACT: Sealed Air Corporation Eric D. Burrell, 201-791-7600 or Weber Shandwick Business: Jocelyn Austin, 212-445-8363 Consumer: Alisa Jackson, 404-266-7587

KEYWORD: NEW JERSEY INDUSTRY KEYWORD: MANUFACTURING FOODS/BEVERAGES RETAIL FOREST PRODUCTS SOURCE: Sealed Air Corporation

Copyright Business Wire 2005