Rentrak Signs TV Ratings Agreement With Tampa-based Marshall Advertising

(RTTNews) - Media measurement and distribution company Rentrak Corp. (RENT) Tuesday announced a StationView Essentials contract with independent advertising agency Marshall Advertising.

With Rentrak, Marshall Advertising will receive daily television viewing information for the Tampa-St. Petersburg market to gain a more precise and relevant view of the viewing behaviors of local consumers.

Rentrak said its television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.