Reed Business Information Announces Launch of Pharma Asia Magazine to Serve the Asian Pharmaceutical Industry

ROCKAWAY, N.J., Oct. 12 /PRNewswire/ -- Reed Business, the largest global business-to-business publisher, announced the launch of Pharma Asia a bi-monthly magazine providing coverage of trends, technology and research relevant to the industry. Its official launch date is January 2006 and it will reach 10,000 qualified readers across Asia.

Pharma Asia will include features and analysis on pharmaceutical processes, from early drug discovery, drug development, formulations, drug delivery, manufacturing, to clinical research. In addition, Pharma Asia will present content from the US-based Reed Business Information Science Group, including Drug Discovery & Development, G&P (Genomics & Proteomics), and BioScience Technology. These publications feature the latest life science research and technology. In addition, there will be contributions from other Reed Science Group publications including Pharmaceutical Processing, R&D, Laboratory Equipment and Scientific Computing.

Sabrina Crow, Managing Director of the Reed Science group, commented, "We're pleased to be an instrumental partner in the launch of Pharma Asia to serve the dynamic Asian pharmaceutical industry. Our mission is to deliver cutting-edge research, technology and applications information, which our readers can apply to help grow their businesses. By providing this information to leading decision-makers, we can offer advertisers an excellent forum in which to contact high-level professionals."

Tanuja Koppal, PhD, editor in chief of Pharma Asia commented, "The need for information on pharmaceutical discovery and development is great across Asia, where the market is experiencing robust growth. We're pleased to be able to harness the full resources of Reed Elsevier to produce a magazine that is critical to its readers and the success of this burgeoning industry."

Sales efforts in Asia will be headed by Catherine Wong, Publisher, of Reed Business Asia in Singapore, (65) 6780 4305; catherine.wong@rbi-asia.com. Richard Vallari, Publisher, 973-920-7140; rvallari@reedbusiness.com of the Reed Business Information - U.S. Science Group will oversee U.S. sales. A 1x full-page rate will be $4,800 for a 4-color page.

About Reed Business

Reed Business is the world's largest global business-to-business publisher. Its U.S-based Reed Business Information division offers professionals more than 100 market-leading business-to-business publications, 75 Webzines and Web portals, custom publishing, directories, research and direct-marketing lists. Reed Business is a member of the Reed Elsevier Group plc , a world-leading publisher and information provider.