Prudential Manager, Financial Services Eric Porter, CFP Wins Prestigio

    Business Editors

    NEWARK, N.J.--(BUSINESS WIRE)--March 2, 2005--Eric Porter, manager, financial services in Prudential's Greater Orange Coast Agency in Irvine, California, has won the President's Trophy Award, the most prestigious honor that can be won by a manager, financial services, it was announced today by Prudential Financial, Inc. (NYSE: PRU).
    "Congratulations to Eric for winning the President's Trophy. This distinguished award reflects extraordinary performance, knowledge and a continued commitment to excellence," said John Greene, president of Agency Distribution at Prudential.
    Porter, who has 18 years experience in the insurance industry, joined Prudential in 2003. "My philosophy is that if you think it, you can do it," said Porter. "My team has learned to think about the 'big picture' every day for themselves and the clients we serve." Porter has earned the CFP (Certified Financial Planner) industry designation. The Prudential Greater Orange Coast Agency is located at 3333 Michelson Drive, #820, in Irvine, California (949) 440-5300.
    President's Trophy Awards also were awarded to the leading agent - Sol Hicks of the Southern Star Agency in Atlanta; the leading agency - the Southern Star Agency in Atlanta, led by Andy Gentile, managing director; and the leading field supervisor - Peter Monferdini in the Greater Illinois Agency in Champaign, Illinois. The Trophy Awards were presented at Prudential's annual President's Conference black tie awards banquet, held this year in Dana Point, California.
    Prudential Financial companies, with approximately $500 billion in total assets under management as of December 31, 2004, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit www.prudential.com.

--30--RC/ny*

CONTACT: Prudential Financial, Inc. Cynthia Ford, 973-802-3115 cynthia.ford@prudential.com

KEYWORD: CALIFORNIA NEW JERSEY INDUSTRY KEYWORD: INSURANCE BANKING SOURCE: Prudential Financial, Inc.

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