Prudential Financial Names Joan Cleveland Senior Vice President of New

    Business Editors/Insurance Writers

    NEWARK, N.J.--(BUSINESS WIRE)--Feb. 14, 2005--Prudential Financial, Inc. (NYSE:PRU) announced today that Joan Cleveland has been named senior vice president of New Business Development in the company's Individual Life Insurance business. Cleveland is responsible for identifying and evaluating new business opportunities for Individual Life Insurance, as well as exploring other product and service expansion opportunities. She reports to Mark Hug, chief marketing officer, Individual Life Insurance.
    Cleveland comes to Prudential highly experienced in sales and marketing in the life insurance industry. In her previous position, she served as senior vice president, National Sales for the Protection Division of Genworth Financial in Lynchburg, VA where she was responsible for delivering $600 million of first year premium and deposits through independent distribution. Other past positions include managing director, Marketing, for Van Eck Global in New York; vice president, Hemisphere Sales and vice president, M Financial Sales for Security Life of Denver; and executive vice president, J.J. Schumacher Associates in Los Angeles.
    "We're happy to welcome Joan to this important role. I'm confident in her ability to build relationships with prospective distribution partners and address their business needs with Prudential Financial's products and services," said Hug.
    Cleveland holds a B.S. in Business Administration from the University of Phoenix. In addition she holds Series 6, 7, 24, 63 and 65 NASD licenses and the designations of CLU, ChFC, Certified Long Term Care Professional and Registered Employee Benefits Consultant.
    Prudential Financial companies, with approximately $500 billion in total assets under management as of December 31, 2004, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit www.prudential.com.

--30--AM/ny*

CONTACT: Prudential Financial, Inc. Janet Gillespie, 973-802-8012

KEYWORD: NEW JERSEY INDUSTRY KEYWORD: INSURANCE HUMAN RESOURCES BANKING MANAGEMENT CHANGES SOURCE: Prudential Financial, Inc.

Copyright Business Wire 2005