Prudential Financial, Inc. Responds to Tsunami Disaster

    Business Editors

    NEWARK, N.J.--(BUSINESS WIRE)--Jan. 3, 2005--Prudential Financial, Inc. (NYSE:PRU) responded today to President Bush's call for support from American citizens and businesses to aid victims of the recent tsunamis in southern Asia and eastern Africa. In addition to providing a $1 million corporate contribution, Prudential Financial opened its disaster relief fund for employees.
    "Prudential and its employees have a long history of opening their hearts to come to the aid of survivors during times like these," said Gabriella Morris, president of The Prudential Foundation and vice president, Community Resources. "In addition to making a corporate contribution, we will match the support of our employees and affiliates - both domestically and internationally -showing their support of the victims of this tragedy."
    As part of ongoing relief efforts, Prudential Financial, Inc., continues to encourage employee participation by opening the Pru CARES Disaster Relief Fund, the company's emergency fund. To help maximize contributions, The Prudential Foundation, the company's philanthropic arm, will match all gifts on a dollar-for-dollar basis. It has also waived its annual limit of $5,000 per employee for its matching gifts program for contributions directed toward this fund. The matching gifts program is open to all domestic Prudential Financial associates. Prudential Real Estate Affiliate broker owners are also eligible to participate in the fund for this disaster.
    For the first time, the matching gifts fund will also be opened to associates of Prudential Financial located outside of the United States. Through this effort, The Prudential Foundation will provide a one-to-one match on all donations from Prudential's international employees to the International Red Cross or Red Crescent in support of tsunami relief efforts.

    Founded in 1977, The Prudential Foundation is the nonprofit grant-making organization of Prudential Financial, Inc. It is part of Prudential's Community Resources Department, a strategic combination of three units: the Foundation, which strives to build children and families' self sufficiency; the Social Investment Program, which originates and manages socially beneficial investments; and Local Initiatives, which coordinates employee volunteerism and fosters community outreach.

    Prudential Financial companies, with approximately $470 billion in total assets under management as of September 30, 2004, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit www.prudential.com.

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CONTACT: Prudential Financial, Inc. Alicia Rodgers Alston, 973-802-4446 alicia.rodgersalston@prudential.com

KEYWORD: NEW JERSEY INDUSTRY KEYWORD: INSURANCE BANKING SOURCE: Prudential Financial, Inc.

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