Prudential Annuities Names Tim Seifert Vice President and Director of National Sales

Prudential Annuities^SM, the domestic annuity business of Prudential Financial, Inc. (NYSE: PRU), today announced Tim Seifert has joined the company as a vice president and director of National Sales.

Seifert will be responsible for sales planning and execution across Prudential Annuities’ independent broker dealer, wirehouse, bank and agency distribution channels. He will also oversee Prudential Annuities’ national sales managers, National Sales Desk and Business Development Desk. He reports to Bruce Ferris, senior vice president of Sales and Distribution for Prudential Annuities.

"Tim’s appointment is an important next step in creating a structure that aligns with our goal of becoming the leader in guaranteed retirement income,” said Ferris. "His track record demonstrates his determination and drive for success, which will be invaluable as we continue to raise the bar on sales sustainability, profitable growth and increased market share.”

Seifert joins Prudential Annuities’ Sales and Distribution team with more than 23 years of industry experience at PLANCO Financial Services, LLC, a Hartford Life Inc. company, where he was most recently senior managing director responsible for overseeing all of the firms’ sales and distribution initiatives with an associated staff of over 400 professionals. While in this role, Seifert created a high performing sales culture, increasing total sales over an eight-year period from $13.6 billion to $30.6 billion across the annuity, mutual fund, 401(k) and 529 plan product lines. As southeast divisional vice president, Seifert’s division was the number one territory for five years; and as a regional marketing director he earned the firm’s Top Five Producers Award two years in a row.

Prudential, Prudential Financial, Prudential Annuities, the Rock logo and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates.

Variable annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ, or by Prudential Annuities Life Assurance Corporation, Shelton, CT. All are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business unit of Prudential Financial.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $580 billion of assets under management as of June 30, 2009, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com/.

IFS-A165450 Ed. 09/2009

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