Presenters at the Screen Actors Guild Awards will Rest Easier with The

Presenters at the Screen Actors Guild Awards will Rest Easier with The Sleep Number Bed

    Business Editors/Entertainment Editors

    MINNEAPOLIS--(BUSINESS WIRE)--Jan. 19, 2005--

SAG Awards Presenters Will Receive The Sleep Number(R) Bed in Gift Basket
    As award season looms closer, film buffs and television fans are eagerly awaiting the night when actors honor their own at the 11th Annual Screen Actors Guild Awards(R), Saturday, February 5, 2005, at 8 p.m. ET/ PT, 7 p.m. Central and 6 p.m. MT on TNT. The honorees will leave with The Actor(R) award, but the evening's presenters will receive The Key to a Perfect Night's Sleep(SM) -- The Sleep Number Bed by Select Comfort(TM). Each Screen Actors Guild Awards(R) presenter will receive the new SLEEP NUMBER(R) 5000 bed, Select Comfort's most popular model, with dual-adjustable firmness and European-style(TM) pillowtop.
    The Sleep Number(R) bed utilizes patented air-chamber technology that allows the mattress to be quickly adjusted for personalized comfort on each side of the bed via a hand-held remote control. A Sleep Number is a number between zero and 100 that represents the ideal combination of mattress comfort, firmness and support for each individual. More than three million people already know their Sleep Number(R), including several Hollywood elite -- Marcia Gay Harden, Benecio Del Toro, Matthew McConaughey, and Courteney Cox.
    "Select Comfort is thrilled to offer the Sleep Number 5000 bed to those involved in the Screen Actors Guild Awards ceremony, and we are very proud to be part of this Hollywood tradition," says Noel Schenker, senior vice president of marketing and new business development at Select Comfort. "A good night's sleep is invaluable to feeling, looking and performing your best. The Sleep Number bed is ideal for anyone leading a busy life and working long days -- on or off a film or television set."

    About Select Comfort

    Founded in 1987, Select Comfort Corporation is the nation's leading bed retailer(1), holding 26 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort products are sold through its 370 retail stores located nationwide, including 13 leased departments in Bed Bath & Beyond stores; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

    (1) Top 25 Bedding Retailers, Furniture Today, May 24, 2004.

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CONTACT: Select Comfort Corporation, Minneapolis Anna White Lovely, 763-551-7460 anna.lovely@selectcomfort.com

KEYWORD: CALIFORNIA MINNESOTA INDUSTRY KEYWORD: TELEVISION/RADIO CABLE MOTION PICTURES CONSUMER/HOUSEHOLD RETAIL SOURCE: Select Comfort Corporation

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