PM360 Announces Winners Of 2017 Pharma Choice Awards

NEW YORK, Jan. 18, 2018 /PRNewswire/ -- PM360, a leading health-marketing industry trade magazine, announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 13 categories: App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Print Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. The 39 winners are featured in the January 2018 issue of PM360. And can be viewed online at www.pm360online.com/2017-pm360-pharma-choice-award-winners.

The PM360 Pharma Choice Awards, now in its ninth year, are the only industry awards that recognize outstanding achievement and creativity in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions are placed online where anyone in the industry can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year's winners.

"The best way to determine the most imaginative life sciences marketing campaigns from the past year is by letting every single one of the people who worked on these campaigns have a say in who wins," says Anna Stashower, CEO and Publisher of PM360. "In the end, talent will recognize talent, and the winners end up with more than just a trophy—they get the respect of their peers."

A Gold, Silver, and Bronze award is given to the top three vote-getters in each of the 13 distinct categories. Additionally, the overall top three vote-getters receive special recognition by appearing on the cover of the January 2018 issue. This year the top honors went to Sunovion Pharmaceuticals' "LATUDA Patient Builder IVA" App done with AbelsonTaylor; Takeda Pharmaceuticals and Lundbeck USA's "Lighter Blue" Social Media campaign done with Klick Health and McCann HumanCare; and Avanir Pharmaceuticals' "GenWhy" DTC/DTP campaign done with precisioneffect.

This year's PM360 Pharma Choice winners are:

APP 
GOLD: "LATUDA Patient Builder IVA" for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

APP 
SILVER: "Making Virtual a Reality" for Regeneron. Agency: Intouch Solutions

APP 
BRONZE: "ASSURE Program™ Local Care Center App" for Otsuka America Pharmaceutical, Inc. Agency: MediMedia Managed Markets, an ICON plc Company

CONSUMER WEBSITE 
GOLD: GAMUNEX-C "More to You" Patient Website for Grifols. Agency: SCOUT Marketing

CONSUMER WEBSITE 
SILVER: "Mederma^® Consumer Website" for Merz North America. Agency: Excitant Healthcare Advertising

CONSUMER WEBSITE 
BRONZE: "PBA Info Hand Print Website" for Avanir Pharmaceuticals. Agency: AbelsonTaylor

DTC/DTP
GOLD: "GenWhy" for Avanir Pharmaceuticals. Agency: precisioneffect

DTC/DTP
SILVER: "Control That Liberates" for Strongbridge Biopharma. Agency: Calcium

DTC/DTP 
BRONZE: Firazyr "Mantra" for Shire. Agency: Dudnyk

MULTICHANNEL
GOLD: "Precisely Focused INGREZZA HCP Campaign" for Neurocrine Biosciences. Agency: JUICE Pharma Worldwide

MULTICHANNEL
SILVER: "eyelove" for Shire. Agency: Digitas Health

MULTICHANNEL
BRONZE: "ALS Pathways" for Mitsubishi Tanabe Pharma America. Agency: HCB Health

PHILANTHROPIC
GOLD: "Can't Silence a Cure for AIDS" for The Research Foundation to Cure AIDS. Agency: Havas Life New York

PHILANTHROPIC
SILVER: "Even a Trace Can Be Deadly Campaign" for Food Allergy Research & Education (FARE). Agency: Patients & Purpose

PHILANTHROPIC
BRONZE: "Garden in the City Gala" for Wellness House. Agency: Core-Rx Communications

PROFESSIONAL PRINT CAMPAIGN
GOLD: "Meet Your Match" for Flexion Therapeutics. Agency: Dudnyk

PROFESSIONAL PRINT CAMPAIGN
SILVER: "Legendary Survival / Unicorns Among Us" Campaign for Novartis. Agency: Harrison and Star

PROFESSIONAL PRINT CAMPAIGN 
BRONZE: "MAXFRAME Success in 3-D" for Depuy Synthes, a J&J Company. Agency: Elevate

PROFESSIONAL WEBSITE 
GOLD: "Turning the Tables on PPP" for Strongbridge Biopharma. Agency: Calcium

PROFESSIONAL WEBSITE 
SILVER: "Opioid IQ" for Collegium Pharmaceutical, Inc. Agency: Concentric Health Experience

PROFESSIONAL WEBSITE 
BRONZE: "TresibaPro.com: Promotional Launch & Evolution" for Novo Nordisk Inc. Agencies: closerlook, inc. & Underscore Marketing LLC

SALES AID 
GOLD: "ADASUVE Agitation De-escalation" for Galen US. Agency: Elevate           

SALES AID 
SILVER: "MAX Impact" for Becton, Dickinson and Company. Agency: Purohit Navigation

SALES AID 
BRONZE: "Ferring Reproductive Health Franchise VR Sales Aids" for Ferring Pharmaceuticals. Agency: Confideo Labs

SELF-PROMOTION 
GOLD: "Making Medicine Matter." Agency: Concentric Health Experience

SELF-PROMOTION 
SILVER: "On the Moove in 2017." Agency: Calcium

SELF-PROMOTION 
BRONZE: "Welcome to the Jungle." Agency: Elevate

SOCIAL MEDIA
GOLD: "Lighter Blue" for Takeda Pharmaceuticals and Lundbeck USA. Agencies: Klick Health and McCann HumanCare

SOCIAL MEDIA
SILVER: "Sunovion Corporate Twitter Channel" from Sunovion Pharmaceuticals

SOCIAL MEDIA
BRONZE: "#MyEpilepsyHero" for Sunovion Pharmaceuticals. Agency: AbelsonTaylor

UNBRANDED 
GOLD: "Be Vocal: Speak Up for Mental Health" for Sunovion Pharmaceuticals Inc. Agency: Biosector 2

UNBRANDED 
SILVER: "You Don't Know Jack About MS^®: Webisode: How I told My Family about My MS Diagnosis" for Teva Pharmaceuticals. Agency: RXMOSAIC

UNBRANDED
BRONZE: "Keep Her Awesome" for Symbiomix, LLC (a Lupin Company). Agency: W2O Group

VARIETY (HCP ENGAGEMENT)
GOLD: "Brovana HCP PageGrabber" for Sunovion. Agency: Heartbeat

VARIETY (CONFERENCE MARKETING)
SILVER: "A Booth Experience to Remember" for Shire Mydayis. Agency: Intouch Solutions

VARIETY (ARTIFICIAL INTELLIGENCE)
BRONZE: "mBC | With Watson" for Pfizer Oncology. Agency: ghg | greyhealth group

VIDEO 
GOLD: "An Original Take on ADHD in Children and Teens" for Shire. Agency: Intouch Solutions

VIDEO 
SILVER: "Biopharmaceutical Mixed Media VR Manufacturing Tour" for Boehringer Ingelheim. Agency: Confideo Labs

VIDEO 
BRONZE: "Birthday Party" for Pfizer. Agency: ghg | greyhealth group

About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Contact:
Andrew Matthius
PM360
646-300-8113

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