Playtex Announces Andrew Abraham as SVP Marketing

    Business Editors

    WESTPORT, Conn.--(BUSINESS WIRE)--May 16, 2005--Playtex Products, Inc. (NYSE: PYX) today announced Andrew Abraham has been named Senior Vice President, Marketing.
    Mr. Abraham is an experienced marketing executive, most recently as Group Vice President of Roundy's Inc., a Milwaukee based regional grocery retailer. Prior to Roundy's, Mr. Abraham was Vice President of Marketing for RadioShack Corporation. Mr. Abraham began his career in marketing at Procter & Gamble. Having spent 12 years with Procter and Gamble, he was the Marketing Director for the Feminine Protection Category at the end of his tenure there.
    President and CEO, Neil P. DeFeo stated, "We are pleased to announce the appointment of Andy to this critical role for the Company. His varied experience in marketing top brands makes him uniquely qualified to fill this role."
    Mr. Abraham stated, "I am very excited to join Playtex, a company with top brands that have a lot of opportunity to grow. I look forward to working with the quality people of Playtex as we build our infant care, skin care and feminine care businesses together."
    Mr. Abraham holds an MBA in Marketing and Finance from Columbia University and a BA in Business Economics from Brown University.
    Playtex Products, Inc. is a leading manufacturer and distributor of a diversified portfolio of Feminine Care, Infant Care and Skin care products, including Playtex tampons, Playtex infant feeding products, Diaper Genie, Banana Boat, Wet Ones, Baby Magic, Mr. Bubble and Playtex gloves.

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CONTACT: Playtex Products, Inc. Kris Kelley, 203-341-4119

KEYWORD: CONNECTICUT INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD APPAREL/TEXTILES RETAIL MANAGEMENT CHANGES SOURCE: Playtex Products, Inc.

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