27.06.2006 12:00:00
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Planar Expands Channel Distribution of Touchscreen Monitors Through Tech Data U.S.; Planar Reaches New Markets with Tech Data's Broad Reseller Base and World-Class Distribution Network
"Point-of-sale applications in the retail and hospitality marketsrepresent a significant growth opportunity for solutions providerslooking to sell higher-margin technologies to new market segments,"said Annette Taber, director of Tech Data's Advanced TechnologiesGroup. "We are seeing demand for superior technology interfaces --such as touchscreens, and Planar's full suite of touchscreen monitorswill give our resellers a cost-effective solution that can easily beintegrated into their customers' business environments."
With more than two decades of experience in the flat-panel displaymarket, Planar has developed a responsive, value-added customersupport model that gives channel partners easy access totroubleshooting analysis and solutions to bid opportunities.Throughout the next year, Planar also intends to increase its productofferings to continue to provide customers with best-in-class productsand industry-leading service and support.
"We built our solid reputation in the commercial channel byproviding best-in-class warranty and customer service, such asPlanar's 'bid in minutes' promise, in-house technical support callcenter -- a rarity in today's marketplace -- and free demo program forqualified opportunities," said Mark Ceciliani, vice president andgeneral manager, commercial business unit, Planar Systems. "TechData's industry-leading service and attention to its resellersillustrate a harmonious customer service philosophy."
Planar's PT LCD line and LA open-frame kiosk displays areavailable in 15-, 17- and 19-inch models, with the option of resistivetouch technology designed for attended environments, such asemployee-operated systems, or rugged, scratch-resistant capacitivetouch technology geared more for unattended environments, such askiosks or price-check stations. As a stand-alone monitor, the sleekprofile of the PT line -- available in black or white -- is ideal forapplications where space is limited, such as a cash registerenvironment. The embedded design of the LA line is designed forapplications that require displays as part of the larger system, suchas ticketing kiosks or gaming machines.
As added assurance for OEMs, integrators and VARs, Planarguarantees the performance of each touchscreen monitor with itsCustomer First(TM) three-year warranty, which promises two-day advancereplacement for the PT models. Design and engineering support areavailable for the embedded LA models. All Planar touchscreen productsare available through Tech Data.
To learn more about Planar's touchscreen solutions, please visitwww.planar.com or www.techdata.com.
About Planar
Planar Systems, Inc. (NASDAQ:PLNR) is a leading provider of flatpanel display hardware and software solutions for demanding medical,industrial and commercial applications. Hospitals, shopping centers,banks and businesses of all sizes use Planar display technology tohelp connect people, information and ideas. Founded in 1983, Planar isheadquartered in Oregon, USA, with offices, manufacturing partners andcustomers worldwide. For more information, visit www.planar.com.
About Tech Data
Founded in 1974, Tech Data Corporation (NASDAQ:TECD) is a leadingdistributor of IT products, with more than 90,000 customers in over100 countries. The company's business model enables technologysolution providers, manufacturers and publishers to cost-effectivelysell to and support end users ranging from small-to-midsize businesses(SMB) to large enterprises. Ranked 107th on the FORTUNE 500(R), TechData generated $20.5 billion in sales for its fiscal year endedJanuary 31, 2006. For more information, visit www.techdata.com.
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