Phivida Appoints McCauley to Advisory Board

Adding 30 Years of Senior Executive Distribution Expertise in the USA Beverage Industry

VANCOUVER, May 16, 2018 /CNW/ - Phivida Holdings Inc. ("Phivida" or "The Company") (CSE: VIDA; OTCMKTS: PHVAF) is pleased to announce the appointment of Mr. Greg McCauley to The Company's Advisory Board.  Mr. McCauley brings over 30 years of experience as sales and marketing executive in the USA beverage industry.

Mr. McCauley's experience includes nine years as a senior executive of Red Bull where he supported the launch of the brand in Canada before serving as the National Director of Distribution for the USA. Marketplace. Mr. McCauley has also led sales and marketing initiatives for innovative functional food and beverage brands including; Cytosport (Muscle Milk), where he served as Executive Vice President of Sales and Marketing.

Mr. McCauley joins a Phivida Advisory Board chaired by Mr. Jon Silverman, former strategic advisor for John Labatt Ltd., Executive Vice President for Seagram's International and former Chief Operating Officer and member of the Executive Committee of Bavaria Columbia Inc. His focus will be on developing USA beverage distribution channels.

Prior to joining Red Bull in 2001, Mr. McCauley spent nine years with E&J Gallo Winery before being hired by the Miller Brewing Company. At Miller, Mr. McCauley served as the General Manager at Burke Beverage, the largest Miller distributor in Northern California at the time. Mr. McCauley was later recruited to Columbia Distributing Inc., where he served as Vice President of Sales and Marketing and currently serves as the Vice President and General Manager for Mast Jägermeister SE, supervising operations and growth in the western USA and Canadian markets.  

"I developed a committed passion for the health and wellness segment. During my tenure at CytoSport, a functional beverage brand, we grew our marketshare through convenience, grocery and major retail pharmacies," said Mr. McCauley. "Now living in Washington state, I've seen the integration of cannabinoids from a medicinal and wellness perspective and I took special a interest in the effectiveness of cannabidiol, or CBD, and its anti-inflammatory and neuroprotectant qualities.  The impressive portfolio of CBD-infused products at Phivida, along with a chance to rejoin a team led by CEO Jim Bailey, CMO Mike Cornwell and CCO Doug Campbell, made this too great of an opportunity to miss. I'm excited to help educate the world on the benefits non-opioid, naturopathic consumables and treatments such as Phivida's CBD infused functional foods and beverages, and hemp oil extracts."

President and Chairman, Mr. John Belfontaine said, "We are honoured to have Greg join the Phivida senior management team. Greg has an impressive career in leading distribution and marketshare growth for innovative beverage brands at various stages of development. Greg's expertise in; multi-channel route-to-market strategies, partner and customer relationship management and retail distribution are invaluable resources for Phivida. Moreover, Mr. McCauley's passion for natural plant medicines and for the establishment of quality standards in cannabinoid treatments makes him the ideal advisor and an influential steward for future of our brand."

Phivida Holdings Inc.

Phivida ["fiii-vee-daa"] is a premiere brand of cannabidiol ("CBD") infused functional foods, beverages and clinical health products, poised for global distribution. Using encapsulation technology, Phivida converts cannabinoid oils and extracts into water soluble delivery, enhancing bioavailability, and timed released within the body. Phivida's encapsulated CBD is infused into CBD beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health conditions, from chronic pain to terminal diseases. The World Anti-Doping Association's recently lifted a ban of CBD from hemp oil and the World Health Organization's recent statement supports clinical benefits of CBD for athletes and active families. Celebrating; Health and Wellness, In Harmony™, Phivida's mission is to lead the alternative health care sector as the benchmark quality standard in premium cannabinoid infused foods, beverages and clinical products, with a dedication to research, education and investing back into the communities which we so proudly serve.

Phivida is listed on the Canadian Securities Exchange under the ticker symbol "VIDA". Visit www.phivida.com or join our social media network @Phivida.

SOURCE Phivida Holdings Inc.