Peet's Coffee & Tea, Inc. to Report Its Fourth Quarter and 2004 Year-

    Business Editors
    Roth Capital Partners 17th Annual Growth Stock Conference

    EMERYVILLE, Calif.--(BUSINESS WIRE)--Feb. 10, 2005--Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer, today announced that its president and chief executive officer, Patrick O'Dea, and chief financial officer, Tom Cawley, will be reporting its Q4 and 2004 year-end earnings on Wednesday, February 16, 2005, at 2 p.m. PT/5 p.m. ET, via conference call. Following the call, on Wednesday, February 23, 2005 at 4:00 p.m. PT, O'Dea and Cawley will present at the Roth Capital Partners 17th Annual Growth Stock Conference, taking place at the St. Regis Monarch Beach Resort and Spa in Dana Point, California.
    "We are very proud to be recognized for our accomplishments by reputable firms, such as Roth Capital Partners and to be participating in this conference," said Patrick O'Dea, president and chief executive, Peet's Coffee & Tea, Inc. "Peet's is widely recognized for its distinctively fresh, deep-roasted whole bean coffees and hand-selected specialty teas and we look forward to sharing our vision with our peers and the investor community at-large."

    Peet's Coffee & Tea, Inc. Q4 and 2004 Year-End Conference Call

    Peet's will report its fourth quarter and 2004 year-end earnings via conference call on Wednesday, February 16, 2005. The teleconference call will begin at 2 p.m. PT/5 p.m. ET and can be accessed by calling 1-800-406-5356 and using access code 8046255. The call will be simultaneously Webcast on Peet's Web site at www.peets.com. A news release outlining the financial results will be distributed publicly an hour prior to the call.
    A replay of the teleconference will be available at 5 p.m. PT/8 p.m. ET through 11:59 p.m. ET on February 23, 2005 at 1-888-203-1112 or 719-457-0820, using access code 8046255. It will also be archived at http://investor.peets.com/medialist.cfm through February 16, 2006.

    Peet's Coffee & Tea, Inc. at the 16th Annual Growth Stock Conference

    Peet's was hand selected as one of 220 promising growth companies, across various industry sectors, by the Roth Capital Partners research team to present at this year's conference. Peet's presentation will take place on Wednesday, February 23, 2005, at 4:00 p.m. PT, and will be Webcast at http://investor.peets.com/Medialist.cfm.

    About Peet's Coffee & Tea, Inc.

    Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit www.peets.com or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET.

    About The Roth Capital Partners 17th Annual Growth Stock Conference

    This annual event is the largest in the nation for emerging growth companies. It provides a concentrated forum where Institutional Investors can meet the executives of growth companies hand picked by Roth Capital's research team. The conference will feature more than 220 companies in the Technology, Healthcare, Financial Services and Consumer Products sectors. A concentrated, two-day program will allow institutional investors to meet the executives from a select group of companies that have been picked by our research team. In 2004, several of Roth's analysts received top performance rankings for their stock picks in both the annual Forbes and the Wall Street Journal Analyst Surveys, among others.

    This press release contains statements that are not based on historical fact and are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Because of the uncertainties inherent in these forward-looking statements, the Company's actual results could differ materially from those set forth in forward-looking statements. The Company's estimates regarding its operations and financial results are based on currently available operating, financial and competitive information. Actual future results and trends may differ materially depending on a variety of factors including but not limited to, risks arising from accounting adjustments; the Company's ability to implement its business strategy, attract and retain customers, and obtain and expand its market presence in new geographic regions; the availability and cost of high quality Arabica coffee beans; consumers' tastes and preferences; and competition in its market as well as other risk factors as described more fully in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 28, 2003.

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CONTACT: Weber Shandwick Kelly Krueger (Media), 415-248-3415 kkrueger@webershandwick.com or Peet's Coffee & Tea, Inc. Margie Ramirez (Investors), 510-594-2196 investorrelations@peets.com

KEYWORD: CALIFORNIA TRACK INDUSTRY KEYWORD: RESTAURANTS FOODS/BEVERAGES RETAIL TRADESHOW EARNINGS CONFERENCE CALLS SOURCE: Peet's Coffee & Tea, Inc.

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