Pearson Announces Second Voices That Matter: iPhone Developers Conference, to Be Held Apr. 24-25 in Seattle

Developers, during the past two years, have leveraged the iPhone OS to create more than 100,000 applications, from games to healthcare to social networking and beyond. Devices like the iPhone, iPod touch and the new iPad are giving techies – as well as consumers – opportunities to discover a new world of innovative, everyday technological marvels.

On April 24-25, Pearson will host the second Voices That Matter: iPhone Developers Conference, at Seattle’s Bell Harbor Int’l Conference Center. Leading industry authors and experts will join developers to share their knowledge, and participate in discussions, how-to sessions, and networking opportunities around the topic of application development. The new iPad will be an integral part of conference activities.

News Facts

• The conference is perfect for iPhone and iPad developers; long-time Mac developers wanting to leverage their existing skills; GUI designers; UX experts; and mobile application specialists.
• Speakers include Addison-Wesley authors Erica Sadun, The iPhone Developer’s Cookbook, Second Edition; Kevin Avila, Core Audio (publishing in November); Joe Conway, iPhone Programming: The Big Nerd Ranch Guide; Erik Buck, Cocoa Design Patterns; Aaron Hillegass, Cocoa Programming for Mac OS X; Mike Daley, Learning iPhone Game Programming(Rough Cut); Suzanne Ginsburg, Designing the iPhone User Experience (publishing in July), and August Trometer, Optimizing Your Website for Mobile Safari (Digital Shortcut).
• Topics covered will include Deciphering iPad UI Conventions, Killer user interfaces for iPhone OS devices; Core animation; Game programming, Memory management, Xcode, and many other timely and compelling discussions.
• Attendees can register now and save $200 with Early Bird Pricing available through March 12^th (http://www.voicesthatmatter.com/iphone2010/register.aspx).
• For a Press Badge please email Publicist, Andrea Bledsoe: andrea.bledsoe@pearson.com
• Visit http://www.voicesthatmatter.com/iphone2010/ for more information on the conference, and www.informit.com/learnmac for more information on Pearson Mac Programming resources.

Quote
"The iPad and iPhone are clearly among the most engaging and potentially lucrative devices for application developers today,” said Barbara Gavin, conference manager for Pearson Education. "The Voices That Matter Conference delivers incredible speakers in the perfect environment for an unbiased and effective learning experience.”

About Pearson
The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.

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