09.01.2006 12:35:00
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Paul Harrington Appointed President of Reebok Brand
Harrington had previously served as the company's Senior VicePresident of Global Operations and Chief Supply Chain Officer,responsible for all regional sales and marketing functions as well asthe global supply chain organization.
In Harrington's new role, he is responsible for the Reebok brand'sbusiness worldwide. The leaders of all of the brand's globalfunctions, including product and marketing, as well as the brand'sregional heads now report directly to him.
"Over the years, I have watched Paul evolve into a strong leader,"said Fireman. "I am confident that his international expertise,leadership skills, extensive industry experience and unwaveringcommitment to excellence make him the right choice for the role ofpresident and CEO of the Reebok brand. Furthermore, few others canmatch Paul's level of personal and professional integrity and passionhe has for both the brand and the industry as a whole."
"In light of the planned merger with adidas, it is important tonote that Herbert Hainer is aligned with my decision," continuedFireman. "We are both confident that Paul is the right choice toprovide decisive, effective and solid leadership for Reebok."
Harrington, an 11-year industry veteran, first joined Reebok in1994. Since that time, he has held several executive level positions.Harrington was charged with building Reebok's world class globalsupply chain organization, and in November of 2004, he assumedadditional responsibility for the Reebok brand's Europe and Asiaregions where he successfully stabilized the management team,increased profitability and returned the footwear business to growthin 2005. In August of 2005, he was asked to add the North Americanregion to his role, consolidating all operating units worldwide underhis leadership.
Harrington's impressive career also includes senior-levelpositions at both Levi Strauss and Ford Motor Company.
"Paul Fireman has built an incredible company that is wellpositioned for significant long-term growth," stated Harrington. "I amlooking forward to working with my talented and experienced seniormanagement team to position Reebok as the preeminent brand in theentire athletic footwear and apparel industry," concluded Harrington.
Reebok International Ltd. (NYSE: RBK), headquartered in Canton,MA, is a leading worldwide designer, marketer and distributor ofsports, fitness and casual footwear, apparel and equipment under theReebok, Rockport, CCM, Jofa, Koho and Greg Norman brands. Sales for2004 totaled approximately $3.8 billion. Reebok can be accessed on theWorld Wide Web at www.reebok.com.
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