OnGuard(TM) Kids Personal Safety Alert System Offers an Extra Layer of Protection to Children and Peace of Mind to Parents

Concord Camera Corp. (the "Company") (NASDAQ: LENS) todayannounced the introduction of OnGuard(TM) Kids, a personal safetyalert system designed to empower and educate kids about staying safe.This new safety system combines an attractive digital watch with a 110decibel emergency alarm and SOS signal that can be activated bychildren in the event of an emergency or an uncomfortable situation.Packaged with the watch is an educational DVD hosted by family safetyexpert, Bob Stuber, the Company's official spokesperson forOnGuard(TM) Kids. In the educational program, Stuber teaches childrenhow to use the watch to draw attention and offers positive advice andproactive actions for children who find themselves in unsafesituations. Each OnGuard(TM) Kids system comes with threeinterchangeable decorative faceplates and a snap-on safety flashlightso children can personalize the watch and make it more fun to wear.

"The launch of the OnGuard(TM) Kids personal safety alert systemby Concord Camera Corp. comes after more than a year of evaluatingopportunities that we identified based on their industryattractiveness, competitive dynamics, channel compatibility andpotential for providing a profitable business model," said UrsStampfli, the Company's Senior Vice President of Sales and Marketing."We believe that a significant market opportunity exists in the areaof personal safety products that are stylish and provide peace of mindto a broad base of consumers at an affordable price," Mr. Stampfliadded.

"We created the personal safety alert digital watch together withthe 'Smart Kids, Safe Kids' educational program to address today'sincreasingly serious concerns about child safety," stated MichelleBeauchamp, the Company's Director of Marketing Communications. "Bydelivering an extra layer of protection," added Stuber, "OnGuard(TM)Kids provides greater peace of mind for parents, grandparents andcaregivers knowing they have not only empowered children to signalthat they need help immediately if they are lost, hurt, scared orapproached by a stranger, but that they have educated them in safetytechniques as well."

OnGuard(TM) Kids is available in two styles - a youth watch forboys and girls ages 5-8 and a pre-teen version for boys and girls ages9 and up.

For more information about the OnGuard(TM) Kids personal safetyalert system, please visit www.OnGuardKids.com.

SMRP: $39.95

About Concord Camera Corp.

Concord Camera Corp., through its subsidiaries, is a globalproducer of popularly priced, single use, digital and 35mm traditionalcameras. Concord markets and sells its cameras worldwide under thetrademarks POLAROID, CONCORD, FUN SHOOTER and JENOPTIK through directsales offices in the United States, Canada, Germany, Hong Kong, thePeoples Republic of China, the United Kingdom, Japan and France andthrough independent sales agents. The Polaroid trademark is owned byPolaroid Corporation and is used by Concord under license fromPolaroid Corporation. CONCORD and ONGUARD are trademarks and/orregistered trademarks of Concord Camera Corp. in the United Statesand/or other countries. The JENOPTIK trademark is owned by Jenoptik AGand is used by Concord under license from Jenoptik AG. Learn moreabout Concord Camera Corp. at www.concord-camera.com.

Except for the historical information contained herein, statementsin this press release are forward-looking and are made pursuant to thesafe harbor provisions of the Private Securities Litigation Reform Actof 1995. Investors are cautioned that forward-looking statementsinvolve risks and uncertainties which may affect the Company'sbusiness and prospects, including the risks discussed under "RiskFactors" and disclosures in the Company's Annual Report on Form 10-K,as amended, for the fiscal year ended July 2, 2005 and subsequentlyfiled reports. Such forward-looking statements include, withoutlimitation, statements regarding expected cost reductions, anticipatedor expected results of the implementation of our restructuringinitiatives, cost-reduction initiatives and new business initiatives,anticipated financial benefits of de-emphasizing the sale of digitalcameras and eliminating our reliance on internally designed andmanufactured digital cameras and increasing the design, co-developmentand purchase of digital cameras from outsourced manufacturers, theviability of marketing and selling digital cameras and competing inthe digital camera market, the cost structure requirements needed tomaintain a presence in the digital camera market and to market andsell digital cameras, the development of our business, anticipatedrevenues or capital expenditures, our ability to improve gross marginpercentages on the sale of our products and projected profits orlosses. Any forward-looking statements contained in this press releaserepresent our estimates only as of the date hereof, or as of suchearlier dates as are indicated, and should not be relied upon asrepresenting our estimates as of any subsequent date. While we mayelect to update forward-looking statements at some point in thefuture, we specifically disclaim any obligation to do so, even if ourestimates change.