OgilvyRED Publishes Latest Installment of the Provocative REDThink Series

NEW YORK, May 1, 2017 /PRNewswire/ -- This provocative point of view examines work in the current context of automation (47% of jobs will be automated within the next 25 years, per Oxford University, 2013; and 6% of those jobs will be gone by 2021) and begins to offer solutions for how people, companies and cultures can adapt to the new reality of work. 

Condensing thinking from some of the world's all-time best economists and thinkers (from Adam Smith to Dr. Martin Luther King Jr. to Peter Drucker), the paper acknowledges that a heavily automated future has been a forgone conclusion for centuries now, and that the very fathers of capitalism felt—with near unanimity—that machines would ultimately force us to alter our relationship with the institution of work.

This has major implications for how companies need to organize and manage their businesses and brands.

REDThink is an OgilvyRED content series that covers a range of topics relevant to businesses and their customers. Authored by experts the series provides in-depth insights and deep thinking that reflects OgilvyRED's work.

About OgilvyRED
OgilvyRED is the global strategic consulting arm of Ogilvy group, the world's premier marketing and communications firm. Formed in 2012, the group is made up of a diverse team of deep subject matter experts across five verticals: Digital Strategy, Innovation and Growth Strategy, Brand Consulting, Behavioral Science, and Brand & Marketing Strategy.

In a constantly disrupted world, OgilvyRED helps its clients tackle the toughest brand, business, and innovation challenges. Its consulting solutions help clients navigate complexity with a unique combination of rigor and creativity.

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Media Contact: 

OgilvyRED 
Spencer Schrage
Spencer.schrage@ogilvy.com
212-237-6068

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SOURCE OgilvyRED