28.04.2008 14:28:00
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Office Depot Kicks Off 'Official Small Business of NASCAR' Promotion Featuring New Online Nomination Component
This election season, millions of voters will flock to polls across the
country, review the nominees and make their selection. But the
excitement won’t be limited to politics –
small business owners will also have the opportunity to mount their own
campaign as they vie to become the "Official
Small Business of NASCAR Courtesy of Office Depot.”
Office Depot® (NYSE:ODP), the official office
products partner of NASCAR, is offering the support of Carl Edwards,
driver of the No. 99 Office Depot Ford in the NASCAR Sprint Cup Series,
to help small businesses competing to become the "Official
Small Business of NASCAR.” Edwards will help
rally support for these small businesses through a new and personalized
online nomination component called "Connect
with Carl” available at www.connectwithcarl.com.
Small businesses can enter the sweepstakes online at www.officedepotracing.com
from now through June 22. As the Office Depot "Official
Small Business of NASCAR,” the winning
business will have its company name and logo featured on the No. 99
Office Depot Ford driven by Edwards and seen by millions of people
watching the races in NASCAR’s premier
series. This unique opportunity gives small businesses the kind of
mass-market exposure typically reserved for much larger companies.
"In both business and racing, succeeding is a
team effort,” Edwards said. "This
year, Office Depot’s ‘Official
Small Business of NASCAR’ promotion really
reflects that approach because small business owners can leverage the
support of their co-workers, friends and family to help them have the
best chance of winning.”
Chuck Rubin, President of North American Retail for Office Depot,
explained that the promotion is an opportunity for Office Depot to
continue in its mission to helping small businesses succeed in today’s
marketplace.
"Office Depot is offering small businesses
the opportunity to truly differentiate themselves and leverage the
tremendous visibility and exposure from being on the No. 99 Office Depot
race car,” Rubin said. "We
work very hard to be a partner for our small business customers and
provide them with the tools they need to take care of business,
capitalize on new opportunities and succeed.” ‘Connect with Carl’
In 2008, the "Official Small Business of
NASCAR” promotion features an exciting new
viral component called "Connect
with Carl.” Once a small business enters
the sweepstakes online at www.officedepotracing.com,
they will have the opportunity to spread the word to co-workers, friends
and family by sending out a customizable e-mail audio message featuring
Edwards. Businesses can increase their chance of winning by sending a "Connect
with Carl” message and encouraging the
recipient to support their small business with a nomination. Each
nomination a business receives will count as an additional entry, with
the winning small business being selected at random from among all
entries.
Each promotion entrant will have a password and their own dedicated Web
page to track nominations, send e-mails to rally support and gain
nominations. They can also submit one additional entry per day via their
own page.
By giving small businesses a chance to generate support for their entry
among friends, family and co-workers, Office Depot is also providing an
online marketing platform that showcases the small businesses vying to
become the "Official Small Business of NASCAR.”
Additionally, the "Connect
with Carl” component can be used not only
as a great way to increase a company’s
chances of winning, but also to spread word of their business to
potential customers or business partners, and to create excitement among
its own employees.
From Start To Finish
The Office Depot "Official Small Business of
NASCAR” promotion launched on April 27 during
the NASCAR Sprint Cup Series race weekend at Talladega Superspeedway and
runs through June 22. The winning small business’s
name and logo will appear on the No. 99 Office Depot Ford during the
September 26-28 Sprint Cup Series race weekend at Kansas Speedway, which
serves as Edwards’ home track on the circuit.
"Every year, I’ve
made it a goal to visit Victory Lane with the ‘Official
Small Business of NASCAR’ winner on my car,
and I’ve always wanted to win a race in front
of my home crowd,” said Edwards, a native of
nearby Columbia, Mo. "I know that everyone on
the No. 99 Office Depot team will be pumped up and ready to take care of
business at Kansas this year.” Prize Package
The logo of the winning business will appear on the TV panel of the No.
99 Office Depot Ford for one race and will be on the race car for the
remainder of the season as well. Additional prizes include:
$10,000 Small Business Makeover
VIP race experience at the September 26-28 NASCAR Sprint Cup Series
race weekend at Kansas Speedway
Company logo, Web site design by Logoworks™,
plus business stationery courtesy of Office Depot Design, Print & Ship
Depot
Two-year membership to Lifelock® Identity
Theft protection service for 10 employees
A private coaching session with NASCAR executives, including an insider’s
look at the business of NASCAR
Enter To Win
Registration for the "Official Small Business
of NASCAR” promotion began April 27 and runs
through June 22. Entries can be submitted online at www.officedepotracing.com.
No purchase is required.
The "Official Small Business of NASCAR”
promotion is open to legal residents of the 50 United States, the
District of Columbia and Canada (except Quebec) who are over the age of
majority, own a small business with no more than 99 employees, and are
members of the Office Depot® Worklife
Rewards™ program. Entries/nominations may
be submitted by any person on behalf of an eligible small business owner.
To become a Worklife Rewards™ member,
customers can sign up when they register for the "Official
Small Business of NASCAR” promotion online at www.officedepotracing.com.
They can also sign up to be a Worklife Rewards™
member at any time at www.myworkliferewards.com
or simply visit an Office Depot retail location. Membership in the
industry-leading Worklife Rewards™ loyalty
program is free and provides 10% back on ink, toner and paper purchases,
as well as Design, Print, & Ship Depot services, plus an additional 1%
back on nearly everything else(a). The program
rewards loyal customers by giving them money back on the products and
supplies they use the most.
About Office Depot
Every day, Office Depot is Taking Care of Business for millions of
customers around the globe. For the local corner store as well as
Fortune 500 companies, Office Depot provides products and services to
its customers through more than 1,600 worldwide retail stores, a
dedicated sales force, top-rated catalogs and a $4.9 billion e-commerce
operation. Office Depot has annual sales of approximately $15.5 billion,
and employs about 49,000 associates around the world. The Company
provides more office products and services to more customers in more
countries than any other company, and currently sells to customers
directly or through affiliates in 43 countries.
Office Depot’s common stock is listed on the
New York Stock Exchange under the symbol ODP and is included in the S&P
500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
(a) Rewards are granted on qualifying purchases
and certain exclusions apply. Excludes HP ink and toner. Rewards are
paid quarterly in the form of an Office Depot Reward Card when you earn
a minimum of $10. Rewards carry over from quarter to quarter in a
calendar year. Visit www.myworkliferewards.com
for full details.
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