Nutricia Advanced Medical Nutrition Deploys Cegedim Relationship Management’s CRM Solution to Support Growth in China

Cegedim Relationship Management today announced that Nutricia Advanced Medical Nutrition has deployed Mobile Intelligence to support their business unit in China. Cegedim Relationship Management is the world’s leading provider of pharmaceutical-specific customer relationship management (CRM) solutions with a 35 percent global market share. Nutricia is a specialised healthcare division of the Danone food group, with a mission to lead the use of Advanced Medical Nutrition in disease management.

Leveraging 360 Degree Customer View in a Highly Fragmented Market

Life Sciences companies need a dedicated tool to manage all of the interactions with their key customers, and the individuals and decision-makers across and within these institutions, to better understand the complete healthcare organization and to increase their effectiveness. This tool will increase their collaboration, communication and visibility across their organizations.

The elderly and patients undergoing certain treatments have special nutritional needs that cannot be met by traditional diets. Medical nutrition products are designed and developed to meet the needs of vulnerable people, who are often undergoing or recovering from medical treatment. Nutricia China selected Mobile Intelligence to support the 360 degree view of their customers. Their goal is to efficiently reach their stakeholders to promote medical nutrition products, leveraging advanced targeting and segmentation, multi-tiered objective setting and feedback loop processes.

"We understand our customers’ need to quickly shift and scale to new business models in a seamless manner while fully capitalizing on high growth opportunities in emerging markets,” stated Laurent Labrune, Chief Executive Officer at Cegedim Relationship Management. "Flexibility, scalability and flawless execution is required to successfully meet their goals for a CRM system. As a Company, we are able to deliver due to our in-depth knowledge of each market, our technological capabilities and our proven system.”

"We’ve been working with Cegedim for a while and we are confident in their proven ability to meet deadlines and in their technology,” stated David Zhu, Sales Director, Nutricia China. "In addition, their global footprint, customer-centric culture and focus on supporting our needs make them the logical choice for our business.”