NOA KIREL, INTERNATIONAL POP STAR, NAMED LIVEONE ROOKIE OF THE YEAR

Rookie of the Year Award Identifies Emerging Artists Across Audio, Video, Fan Engagement and Social Media

Noa Kirel Signed By Atlantic Records, Total Social Media Reach Over 2 Million

LiveOne to Launch Exclusive Rookie of the Year NFT on GamifyOne and LiveOne NFT Platform via Polygon and Cere Network

Drop Notifications and Wallet Collection Powered by Laylo

LOS ANGELES, April 7, 2022 /PRNewswire/ -- LiveOne (Nasdaq: LVO), a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events, announced today that Global Israeli pop starNoa Kirelhas been awarded the inaugural LiveOne Rookie of the Year. Noa Kirel made a surprise guest appearance at LiveOne Presents Rooftop Series: Grammys Edition, where she performed live from The Hard Rock Cafe, Las Vegas alongside Christian French, Lily Kincade, Kevin Woo and others.

"Noa Kirel is currently dominating the world's stage, making her the perfect candidate for Rookie of the Year," said Robert Ellin, CEO and Chairman of LiveOne. "As we continue to launch rising stars worldwide like Bryce Vine, Shenseea and Tkay Maidza, we will provide our fans with exclusive NFTs, prizes and opportunities to further reward their LiveOne loyalty."

Noa Kirel's career has seen an explosion in popularity, having signed with Atlantic Records in mid-2020, as well as releasing her latest English-language single "Thought About That" in January 2022. Kirel has performed onstage at the Miss Universe Pageant in Eilat, has been nominated for 5 MTV EMAs, and has even been a judge on Israel's Got Talent.

Rookie of the Year will include an original Rookie of the Year NFT, audio/video promotion on LiveOne, digital meet and greets with fans, and an interview with host Chelsea Briggs for LiveZone Daily. The Rookie of the Year NFT will be offered on LiveOne's NFT Platform in partnership with Cere Network and Polygon. All NFT drops will be powered by Laylo, a messaging and CRM platform designed for drop notifications and community building.

LiveOne has the first talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, pay-per-view, NFTs, and livestreaming. Its unique model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing.

About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is a creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. As of April 1, 2022, the Company has accrued a paid and free membership base of over 2.23 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, nearly 270 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter at @liveone.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition, spin-out, distribution or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition, spin-out, distribution or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2021, filed with the U.S. Securities and Exchange Commission (the "SEC") on July 14, 2021, Quarterly Report on Form 10-Q for the quarter ended June 30, 2021, filed with the SEC on August 16, 2021, Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2021, filed with the SEC on October 29, 2021, Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2021, filed with the SEC on February 14, 2022, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

** Included in the total number of paid members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.

Press Contact:
LiveOne
aileen@liveone.com 
917.842.9653 
aavidon@lvieone.com
516.522.1349

LiveOne IR Contact:
IR@liveone.com 
310.601.2505

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SOURCE LiveOne, Inc.