New BloomNet(R) Foreign System Interface Provides Versatility for Communicating via the BloomLink Network

BloomNet®, a preferred wire service provider and single destination for products and services for professional retail Florists worldwide, has introduced a flexible software interface. Florists can now send and receive orders through the secure web-based BloomNet Technologies BloomLink Network regardless of which third-party floral application the Florist is running. BloomNet’s new Foreign System Interface will make it simple for Florists to interface with BloomLink whether the Florist utilizes FloristWare, MAS, Visual Ticket, or a custom built Point of Sale system. No additional hardware is needed to employ BloomNet’s Foreign System Interface. "BloomNet is bringing more freedom of choice to the floral industry, giving Florists the versatility to utilize our BloomLink Premier Private Communications Network in ways that are best suited for their individual business,” said Mark Nance, President of BloomNet. "Our new Foreign System Interface, together with the comprehensive suite of innovative technology solutions now available or soon to come from BloomNet Technologies, can mean enhanced efficiencies, reduced expenses and greater profits for retail Florists.” BloomNet’s new Foreign System Interface has undergone complete and rigorous testing and is supported as standard functionality for the BloomLink Network, ensuring a fast, efficient and dependable interface to connect with BloomLink. "Implementation of our new Foreign System Interface underscores BloomNet Technologies’ continuing focus on providing high quality, scalable solutions," said Bill Carson, Vice President BloomNet Technologies. For more information on BloomNet’s Foreign System Interface, or to become a BloomNet Professional Florist, call 1-866-BloomNet (1-866-256-6663). About BloomNet® BloomNet® is an international floral wire service provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet's resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including higher profitability on wire orders, the highest published rebate in the industry with lower rebate qualifications, lower operating costs, and lower membership costs. BloomNet has established and maintains the industry's most stringent business standards for participating Florists. BloomNet is a wholly-owned subsidiary of 1-800-FLOWERS.COM (NASDAQ: FLWS).