22.08.2007 19:58:00
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MySpace Hosts Live Webcast for Projekt Revolution Concert Today at 1:30 pm PT
MySpace, America’s most trafficked Web site,
will host a live webcast today of the Projekt Revolution concert
featuring some of the world’s most popular
bands including two-time Grammy winners Linkin Park, My Chemical
Romance, and Taking Back Sunday. The event, beginning at 1:30 pm PT,
will stream live today as an exclusive MySpace LIVE! event presented by
Now What (http://myspace.com/nowwhat).
The six hour concert, part of the 4th Annual
Projekt Revolution tour, is hosted by music industry veteran Matt
Pinfield and will be available exclusively for MySpace users live via
Now What’s MySpace profile.
"MySpace LIVE! provides users with the unique
opportunity to be part of the Projekt Revolution experience without
actually being there,” said Josh Brooks, Vice
President of Marketing and Content at MySpace. "We’re
thrilled to host the groundbreaking six hour stream of the concert to
share with millions of MySpace members.”
MySpace LIVE!, which brings select concerts live to the MySpace
community via streaming online video, will give MySpace users watching
at home the opportunity to submit real-time messages through an on-site
message ticker. Projekt Revolution is the third in a series of MySpace
LIVE! shows, with previous concerts having featured world renowned DJ
Paul Oakenfold and most recently, urban icons T.I., Twista, and Lupe
Fiasco.
"We are very excited about this opportunity to put our NowWhat.com
campaign in front of the millions of MySpace users in such an engaging
way," said Ed Gold, Advertising Director for State Farm. "By tying in
with Projekt Revolution, sponsoring MySpace LIVE!, and thru our
NowWhat.com site, our goal is to enhance and/or change the perception of
our brand to the MySpace audience.”
In a MySpace LIVE! first, five fans at the Projekt Revolution concert,
armed with ComVu PocketCaster Nokia N95 compatible cell phones, will
take video footage of the concert which will be incorporated into the
live stream on MySpace. ComVu’s PocketCaster
lets anyone with a compatible cell phone stream live video from their
phone to the internet with a press of a button. Simplynew Studios will
provide onsite production for the live stream and integrate the cell
phone-captured video footage in real-time. Simplynew Studios is a
pioneer in live streaming production and broadcasting and have been the
production team behind every MySpace LIVE! event to date.
To ensure the highest quality audio is captured for MySpace members
watching from home, digital audio workstations using AMD’s
Opteron processor technology will be deployed throughout the venue.
NowWhat.com will be on-site with an interactive booth where concert
goers can get a free online photo, win great prizes, and pick up a net
decoder card to enter in daily and grand prize sweepstakes held online.
Concert goers can log on to NowWhat.com after the show to watch
exclusive behind-the-scenes footage from the tour.
The Projekt Revolution concert tour will stop at fifteen different
cities nationwide from August 14 to September 3, 2007. Projekt
Revolution alumni include Korn, Snoop Dogg, Cypress Hill, Xzibit,
Mudvayne, Adema, Blindside and DJ Z-Trip. This year Project Revolution
has partnered with Music For Relief to donate $1 from each ticket sold
to American Forests’ Global ReLeaf program to
plant trees and help reduce global temperatures.
To date, MySpace has more than eight million bands using the site.
MySpace music has allowed bands to share music and videos, announce tour
dates and communicate with fans and others in the MySpace community,
seamlessly integrating the web into shared online and offline
experiences. MySpace Music has been the launch pad for exclusive, high
profile album releases such as Gnarls Barkley, Panic! At the Disco, Lily
Allen, Fall Out Boy, Timbaland, Modest Mouse, The Used, and many more.
Some exclusive album releases recently featured on MySpace include
T-Pain (#1 Debut on Billboard), The Used (#5 Debut on
Billboard), Timbaland (#2 Debut on Billboard), Modest Mouse (#1 Debut on
Billboard), and The Shins (#2 Debut on Billboard).
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and
making a positive impact on the world. By integrating web profiles,
blogs, instant messaging, e-mail, music streaming, music videos, photo
galleries, classified listings, events, groups, college communities, and
member forums, MySpace has created a connected community. As the first
ranked web domain in terms of page views(a), MySpace is the most
widely-used and highly regarded site of its kind and is committed to
providing the highest quality member experience. MySpace will continue
to innovate with new features that allow its members to express their
creativity and share their lives, both online and off. MySpace's
international network includes localized community sites in the United
States, France, Germany, Australia, Ireland, Spain, Italy, Mexico,
Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden,
Latin America and the United Kingdom. Fox Interactive Media is a
division of News Corp. (NYSE:NWS)
(NYSE:NWS.A)
(ASX:NWS) (ASX:NWSLV).
(a) Among the top 2000 domains comScore Media Metrix, June 2007. For
more information on comScore Networks, please go to http://www.comscore.com. About Linkin Park
Linkin Park is Chester Bennington (vocals), Rob Bourdon (drums), Brad
Delson (guitar), Joe Hahn (DJ), Dave "Phoenix”
Farrell (bass), and Mike Shinoda (vocals). They have earned two Grammy
Awards, the first for Best Hard Rock Performance in 2002 with their hit
single "Crawling”
and the second for Best Rap/Sung Collaboration with Jay-Z in 2006 for
the innovative "Numb/Encore.”
Linkin Park has sold 40 million records worldwide since their debut in
2000. The Diamond-Certified Hybrid Theory has alone sold more
than 18 million copies. In addition, Linkin Park established Music For
Relief in January 2005 to help aid victims of world catastrophes and
combat global warming. For more information on Linkin Park and Music For
Relief, please log on to www.linkinpark.com
or www.musicforrelief.org.
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