MoviePass Signs Deal With Mark Cuban's Landmark Theatres

(RTTNews) - Movie ticket subscription service MoviePass, a majority-owned subsidiary of Helios and Matheson Analytics Inc. (HMNY), Tuesday said it has inked a deal with Landmark Theatres, a movie chain owned by Todd Wagner and Mark Cuban.

Under the deal, MoviePass will be integrated into Landmark Theatres' ticketing system. MoviePass members who use the service at Landmark Theatres will be able to take advantage of added benefits and features including e-ticketing, advanced screening reservations, and in-app seat selection.

MoviePass currently serves over two million members nationwide and Landmark Theatres operates 255 screens across 53 theaters across 27 markets nationwide.

"We are excited to offer MoviePass customers access to our Landmark Theatres," said Mark Cuban. "There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theaters."

"Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem," said Bernadette McCabe, Senior Vice President of Exhibitor Relations & Business Strategy at MoviePass. "It's another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers."