More Than 70,000 Consumers Prove They Are up to the Diet 7UP Taste Challenge

PLANO, Texas, May 4 /PRNewswire-FirstCall/ -- As of yesterday, less than one week after launching the Diet 7UP Taste Challenge, more than 70,000 consumers have requested a Diet 7UP Taste Challenge Kit at http://www.7up.com!/ And, once the limited supply of Taste Challenge Kits runs out, Diet 7UP will offer a coupon for a free 2 Liter of the product to allow even more consumers to taste the new Diet 7UP for themselves.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070427/NYF020 )

On April 27th, Diet 7UP issued the challenge for consumers to compare new Diet 7UP, with more natural lemon lime flavor than ever, against its top two competitors in the lemon lime category -- free of charge. Since the challenge kicked-off, consumers have been visiting http://www.7up.com/ in record numbers to order a complimentary Diet 7UP Taste Challenge Kits. Due to the overwhelming demand, Diet 7UP has increased production of their Taste Challenge Kit to allow more people to take the challenge and experience the refreshing natural lemon lime flavor of the new Diet 7UP.

"We launched the Diet 7UP Taste Challenge so that everyone in America would have the chance to taste the refreshing natural lemon lime flavor of new Diet 7UP," said Randy Gier, chief marketing officer for Cadbury Schweppes Americas Beverages. "We're ecstatic to see this response in under a week, and want to ensure that even more lemon lime lovers have the chance to try the best diet lemon lime out there!"

Cadbury Schweppes Americas Beverages, makers of Diet 7UP, has developed proprietary methods for making diet soft drinks more flavorful and as close to the original as possible. Diet 7UP is sweetened with a blend of aspartame and acesulfame potassium (Ace-K) and is part of CSAB's leading diet soft drink portfolio, which includes Diet Dr Pepper, Diet Sunkist, Diet A&W Root Beer and more. Since December 2006, when the new Diet 7UP began rolling out in market, Diet 7UP volume has grown 6.8 percent in the diet lemon lime category, which is down 3.2 percent during that same time period.

For more information or to receive your very own Diet 7UP Taste Challenge Kit or coupon while supplies last, visit http://www.7up.com/

About Diet 7UP

Diet 7UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit http://www.brandspeoplelove.com/.