Monster Kicks off the Next 40 Years with "M4.0 License to Sell" Business Model

LAS VEGAS, Jan. 8, 2019 /PRNewswire-PRWeb/ -- , Inc. today announced the launch of its M4.0 License to Sell Business Model, which will focus on forging strong partnerships that will allow the company to focus squarely on technological innovation, increase its number of product offerings and bring them to market faster.

Reinventing Monster for 2019: More Licensees, More Innovative Products
Noted Head Monster, Noel Lee: "Conditions for mid-size companies like Monster to bring products to market are more challenging than ever. Companies of our size or even bigger have often had to close down or sell-off their trademarks, allowing the company name to live on, but not its heart and soul. Instead of following that path, we've chosen to reinvent ourselves – and the Monster soul is stronger than ever! We have invited other partners to expand our vision to broaden product categories and distribution at different price points, while continuing to develop innovative premium products."

Lee continued: "Monster's 'Always Lead Never Follow' motto has always been about developing the most innovative, technologies to create great products. With our new 'License to Sell' model, Monster will continue to do what we do best, innovate next generation products by having access to the best technologies, enter new product categories and bring products to market faster. This will enable us not only to create more groundbreaking products, but bring them to market more swiftly and efficiently on a global scale."

Monster is announcing alliances with ESI™, JEM Accessories, the parent company of Xtreme Cables, ProMounts, DGL and Vanco/Allied-Green.

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About Monster:
Celebrating its 40th Anniversary, Monster® has been a catalyst for innovation and big ideas. After discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable, which became an immediate hit with music lovers. Monster® went on to engineer the sound of Beats® headphones, and has now become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation, with over 500 Patents granted and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because the Music Matters.

SOURCE Monster