17.03.2005 14:31:00
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Midway Proves It Has Game As NBA Ballers Achieves 'Greatest Hits' St
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CHICAGO--(BUSINESS WIRE)--March 17, 2005--
Smash-Hit NBA Lifestyle Videogame Scores Big with Fans and at Stores;
Now Available for $19.99
Midway Games Inc. (NYSE:MWY), a leading interactive entertainment software publisher and developer, today announced that its highly acclaimed, NBA lifestyle basketball title, NBA Ballers(R), has been added to Sony Computer Entertainment America's (SCEA) "Greatest Hits" collection, just eleven months after its release. NBA Ballers, developed by Midway studios in Chicago, is now available for the suggested retail price of $19.99 at U.S. retail outlets nationwide.
To qualify as a SCEA "Greatest Hit," a PlayStation(R)2 game must have been on the market for a minimum of nine months and have sold-through more than 400,000 units in North America; a criteria NBA Ballers easily surpassed. NBA Ballers skyrocketed to "Greatest Hits" status by shipping over 1 million units in North America since its April 2004 release.
"It's a terrific honor when a Midway title becomes part of the 'Greatest Hits' collection because it's an unequivocal indication that consumers have really embraced your product," said
Steve Allison, chief marketing officer, Midway. "We are thrilled by the strong performance of
NBA Ballers thus far and we are eager to provide fans the opportunity to take advantage of the title's new special pricing."
Other Awards & Nominations for NBA Ballers Include:
-- GameSpot.com Nominated for "Best Alternative Sports Game of 2004"
-- GamePro "Readers Choice Awards" Winner
-- Playboy "Game of the Month" (April 2004)
-- SpikeTV Nominated for "Best Sports Action Game of 2004"
-- AIAS Nominated for "Action Sports Game of the Year" & Outstanding Achievement in Original Musical Composition
About NBA Ballers(R)
Officially licensed by the NBA and NBA Legends, NBA Ballers is the only basketball videogame to deliver the pure essence of basketball by highlighting the excitement of the one-on-one competition set within the fantasy lifestyle of an NBA superstar. By focusing on intense hoops match-ups, Midway created each and every NBA Baller and NBA Legend with a specific skill set in mind. Featuring 60 current NBA superstars and 24 all-time player legends, NBA Ballers takes the game out of the arenas for an up-close and personal one-on-one experience.
About Midway
Headquartered in Chicago, IL with offices in San Diego, CA, Seattle, WA, Austin, TX, Los Angeles, CA, Munich, Germany and London, UK, Midway Games Inc. (NYSE:MWY) is a leading developer and publisher of interactive entertainment software for major video game systems. More information about Midway can be obtained at www.midway.com.
The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2004 NBA Properties, Inc. All rights reserved. Distributed under license by Midway Home Entertainment Inc. MIDWAY and BALLERS are trademarks of Midway Amusement Games, LLC. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective companies. Midway has provided the GameSpot.com link solely as a convenience for you. The information on this site has been prepared by third parties, and Midway does not monitor, endorse or accept responsibility for the content on non-Midway sites
This press release contains forward-looking statements concerning future business conditions and the outlook for Midway Games Inc. (the "Company") based on currently available information that involves risks and uncertainties. The Company's actual results could differ materially from those anticipated in the forward-looking statements as a result of these risks and uncertainties, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, the upcoming console platform transition and other technological changes, dependence on major platform manufacturers and other risks more fully described under "Item 1. Business - Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2003, and in the more recent filings made by the Company with the Securities and Exchange Commission.
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CONTACT: Midway Media Relations Tim DaRosa, 773-961-2445 tdarosa@midwaygames.com or HighWater Group Chris Kooluris, 212-338-0077 Ext. 313 chris@highwatergroup.com
KEYWORD: ILLINOIS INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS SPORTS SOFTWARE PRODUCT PHOTO PHOTOWIRE SOURCE: Midway PHOTO: 41707
Copyright Business Wire 2005
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