Memorex Wipes Away the Dust Bunnies with Spring Cleaning Must-Haves

CERRITOS, Calif., Feb. 7 /PRNewswire-FirstCall/ -- As the spring cleaning season approaches, Memorex provides a series of must-haves to optimize the performance of camcorders, CDs and DVDs. Memorex, a portfolio brand of Imation Corp , today announced the addition of two new products to its comprehensive line of cleaning accessories designed to keep consumer electronics and optical media operating at their peak. Memorex is also reintroducing a popular favorite, the OptiFix(TM) Pro motorized disc cleaning and repair system, with a new design.

"Proper cleaning and maintenance are key to extending the performance and life of your electronics and optical media," said Andrew Truong, senior product manager, Imation Consumer Division. "As consumers embark on their spring cleaning projects, they should remember to spend a few moments maintaining their valuable electronic devices and CD and DVD collections."

Spring cleaning's must-haves from Memorex include:

Camcorder Cleaning Kit - A total solution for cleaning your camcorder, including the lens and viewfinder, the Memorex Camcorder Cleaning Kit is safe for use on all camcorders and even helps optimize performance. Dirt, dust, moisture, and fingerprints can cause permanent damage to a camcorder if not removed properly. But despite what your mother may have told you, a camcorder's lens should never be cleaned with a cotton shirt, tissue, or cotton cloth because all of these can contain abrasive fibers that scratch the lens and cause permanent damage to the camcorder.

Memorex's Camcorder Cleaning Kit contains all the tools necessary to safely and effectively clean a camcorder, including:

* LensPro Cleaning Pen: a microfiber tip on one side, complete with ammonia-free cleaning solution and 10 replacement microfiber tips; and a soft-bristled, retractable brush on the other * Dust Blower: to quickly remove any loose dirt or dust on the screen or lens * Microfiber OptiCloth: a universal cloth safe for cleaning the entire camcorder, including the shell, screen and viewfinder * Portable Carrying Case: a handy catch-all for general cleaning necessities

The Memorex Camcorder Cleaning Kit is available now for a suggested retail price of $19.99.

miniDVD Clean Cloths - A safe, effective solution for cleaning mini DVD discs and camcorders, miniDVD Clean Cloths ensure successful recording and playback by cleaning contaminants from the disc's surface. Each cloth is dry, disposable and non-abrasive, leaving no residue behind. Store the package of 10 clean cloths in the included mini jewel case for use everywhere you take your camcorder. Memorex miniDVD Clean Cloths are available now for a suggested retail price of $4.99.

OptiFix Pro - When a CD skips or a DVD freezes, the Memorex OptiFix Pro is the best solution on the market for salvaging a disc full of music, photos and memories . With a sleek new design, the automated OptiFix Pro safely and effectively cleans dust, dirt, oil and fingerprints, and repairs scratches on your discs in less than three minutes! It's a quick fix for CDs and DVDs, as well as XBOX(R), Gamecube(R) and Playstation(R) games. The system comes with an AC adapter, so no batteries are required; and a practical, user-friendly design makes for an easy out-of-the-box experience. Just plug-in, repair, and clean. Memorex OptiFix Pro is available now for a suggested retail price of $29.99.

Memorex cleaning accessories are available at major consumer electronics and office supply retailers.

Is it live or is it Memorex?(R)

Memorex, a portfolio brand of Imation Corp , is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at http://www.memorex.com/.

Memorex, the Memorex logo, and "Is it live or is it Memorex?" and OptiFix are trademarks of Imation Corp and its subsidiaries. All other names are trademarks of their respective companies.