Mattel Offers Shoppers ''the Perfect Gift'' Solution with Popular Additions to Its Scene It?(R) DVD Game Portfolio

The weather outside may be frightful, but inside, living roomswill be filled with the warm spirit of play as enthusiastic recipientsof the newest DVD game titles from Scene It?(R) gather with family andfriends to create lasting memories. From girls' nights in and gamenights with the guys to holidays with the family, there's a new SceneIt?(R) game perfect for everyone this season. Mattel, Inc. (NYSE:MAT), along with Screenlife, LLC, introduces seven exciting additionsto the award-winning Scene It?(R) DVD board game library, includingthemed games based on the Harry Potter(TM) films, television, sports,music, Turner Classic Movies(TM), HBO(R) television series and JamesBond films.

The 2003 introduction of Scene It?(R) The DVD Game launched a newera of living room game play - combining highly compelling DVDentertainment and famous movie clips with a fun, trivia board game.Now seven new Scene It?(R) titles again feature hundreds of on-screenchallenges and DVD clips themed to each game's genre, such asmemorable movie clips, music videos from yesterday and today, famoussports moments, or television scenes from classic and current Americanhit series. Players do not have to be avid enthusiasts to reach thefinish and enjoy the game. Scene It?(R) questions include logic,observation and word play puzzles in addition to trivia, so everyonecan have a great time.

"Holidays are the perfect time of year for friends and family tobuild bonds by spending quality time together. One of the mostenjoyable ways to do that is around a game like Scene It?, whichcombines the social interaction of a traditional board game withtoday's technology and popular themes," said Phil Jackson, vicepresident, marketing, games and electronics, Mattel Brands. "Withthese new blockbuster editions, we hope to bring the excitement ofScene It? to enthusiasts of all ages and interests."

Utilizing Screenlife's proprietary Optreve(R) DVD enhancementtechnology, Scene It?(R) games automatically shuffle through hundredsof video clips, images and challenges at random to keep the gameunpredictable by eliminating repeats, and a Flextime(R) game boardallows for short or extended gameplay.

New Scene It?(R) Game Editions

Scene It?(R) games come with more than 700 on-screen challengesand 480 card-based questions. All of the new Scene It?(R) editionshave an approximate retail price of $39.99 and are available atspecialty stores and mass-market retailers nationwide.

-- Bring Home the Magic: Scene It?(R) Harry Potter(TM)

Fans who can't wait for Harry Potter and the Goblet of Fire to light up the big screen in November can take the magic home now with Scene It?(R) Harry Potter(TM). This edition will enchant fans ages 8 to adult with board game play that includes images and clips from Harry Potter and the Sorcerer's Stone (2001), Harry Potter and the Chamber of Secrets (2002), Harry Potter and the Prisoner of Azkaban (2004) and select content from Warner Bros. Pictures' latest feature film in the Harry Potter franchise, Harry Potter and the Goblet of Fire (2005). Players race around the game board answering hundreds of Harry Potter movie-based questions such as, "What spell does Hermione use to fix Harry's glasses?" or "How many eyes does The Monster Book of Monsters have?" or "What charm repels a Boggart?"

-- Don't Touch that Dial: Scene It?(R) TV

The perfect way for tube fans ages 13 to adult to tune into their favorite stars of the small screen, this game is sure to be a couch potato's delight. From Saturday morning cartoons to prime-time hits, and from soaps to talk shows, the content spans more than 50 years of TV, including nostalgic favorites like "Leave it to Beaver," "The Brady Bunch" and "Charlie's Angels," and current hits like "Malcolm in the Middle," "The Family Guy" and "24." If players can name the occupation of Raymond Barone in "Everybody Loves Raymond," recall the last name of lead character Frank in "Police Squad!," and name the Bundy kids in "Married With Children," they can win the title of the ultimate channel-surfer.

-- Play Ball: Scene It?(R) Sports Powered by ESPN(TM)

For ages 13 and up, this game captures the grit and team spirit of modern-era sports, including sports highlights from the major sports leagues, soccer, golf, tennis and more. Hosted by ESPN's Dan Patrick, Scene It?(R) Sports Powered by ESPN(TM) helps fans relive magical moments in sports such as Kirk Gibson's homerun in the 1988 World Series and Doug Flutie's "Hail Mary" pass in the classic Boston College vs. Miami football game. To reach home plate, players will need to hit fastball questions, such as "Who was taken as the number one overall draft pick in the 2003 NBA draft?" and "Who was the first person elected to Baseball's Hall of Fame?"

-- Rock On!: Scene It?(R) Music

Hundreds of artists from the '60s to today are featured in this game for ages 13 to adult, from Tina Turner to Tim McGraw to Madonna. Players are asked to decipher Rolling Stone cover artists, identify classic album covers and answer trivia and observational questions following real clips from favorite performers. From MTV to "Movies That Rock," country to hip-hop, players will try to hit the right note by answering questions such as, "Duran Duran performed the title song for which 1985 James Bond film?" and "Rocks, Pump and Toys in the Attic are albums by which rock band?"

New Scene It?(R) Game Packs

Scene It?(R) Game Packs can be played with any Scene It?(R) gameboard to add new content and new challenges or as stand-alone games.Each includes 700 on-screen challenges and 288 card-based questions,and is available at national specialty stores and mass-marketretailers around the country for an approximate retail price of$19.99.

-- Channel Surf No More: Scene It?(R) HBO(R) Game Pack

TV aficionados ages 18 to adult are tested on knowledge of their HBO favorites, from Carrie Bradshaw in "Sex in the City" to Al Swearengen in "Deadwood." The Scene It?(R) HBO(R) Game Pack features award-winning content from HBO(R) original programs such as "The Sopranos," "Six Feet Under," "Curb Your Enthusiasm" and many more.

-- There's Nothing Like a Classic: Scene It?(R) Turner Classic Movies(TM) Game Pack

Fans ages 13 to adult can reminisce about the golden era of the silver screen, featuring cherished Hollywood films like "Gone With the Wind," "King Kong," "Casablanca" and "The Wizard of Oz." Classic scenes and questions include "How many horses were pulling the chariot in the final race of "Ben-Hur?" and "Name the actor in 'Knute Rockne, All American' who says, 'Win one for the Gipper'?"

-- The Man Who Needs No Introduction: Scene It?(R) James Bond Game Pack

From Connery to Brosnan, romantic to renegade, this Game Pack is chock full of the moments that remind viewers why the James Bond legacy endures across generations. For fans ages 13 and up, there is enough intrigue and espionage packed on this DVD that even if "The World Is Not Enough," the game will be.

Popular Scene It?(R) game titles also available this holidayseason include the original Scene It?(R) Movie DVD game, Scene It?(R)Disney and Scene It? Jr., as well as the Scene It? Movie Game Pack.

Scene It?(R) games are recognized as family-friendly with greatvalue and innovative game play. In February 2005, Scene It?(R) TV wasnamed the prestigious 2005 Toy Industry Association's Toy of the Yearaward winner in the Game of the Year category. Scene It?(R) hasgarnered many other awards including the Ultimate Toy Award; the 2005Children's Choice Award; FamilyFun Magazine's 13th Annual Toy of theYear Award; Toy Industry Association's Toy Wishes "All-Star;"iParenting Media Award; and Parents' Choice Award.

For more information on Scene It?(R) games from Mattel, log ontothe Mattel Games website at www.mattelgamefinder.com.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leaderin the design, manufacture and marketing of toys and family products,including Barbie(R), the most popular fashion doll ever introduced.The Mattel family is comprised of such best-selling brands as HotWheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well asFisher-Price brands (www.fisher-price.com), including LittlePeople(R), Rescue Heroes(R), Power Wheels(R) and a wide array ofentertainment-inspired toy lines. With worldwide headquarters in ElSegundo, Calif., Mattel employs more than 25,000 people in 42countries and sells products in more than 150 nations throughout theworld. The Mattel vision is to be the world's premier toy brands --today and tomorrow.

About Screenlife, LLC

Screenlife, LLC, (www.screenlifegames.com) is the creator andworld's leading manufacturer of DVD games. Screenlife products arepowered by Optreve(R) DVD Enhancement Technology. Screenlife's SceneIt? branded games are available in five languages, across 14countries, and in more than 40,000 retail locations worldwide. Aleader in entertainment licensing, Screenlife has secured thousands ofpartnerships with the major Hollywood studios, sports leagues andrecording labels as well as actors, athletes and musicians. For moreinformation about Scene It?, visit www.sceneit.com or call (866)DVD-GAME.

MATTEL and associated trademarks and trade dress are owned byMattel, Inc.

HARRY POTTER character, names and related indicia are trademarksof and (C) Warner Bros. Entertainment Inc. Harry Potter PublishingRights (C) JKR.

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CASABLANCA, GONE WITH THE WIND, KING KONG, BEN HUR, THE WIZARD OFOZ:(TM) & (C) Turner Entertainment Co.

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(C) 2005 Screenlife, LLC. All rights reserved. Scene It?(R),OPTREVE(R), The DVD Game and Screenlife are trademarks of Screenlife,LLC.