Mattel and Ferrari Raise the Checkered Flag with New Co-Branded Toy and Collectibles Line

The Hot Wheels(R) Ferrari X-V(TM) toy line takes the power andprecision of the Ferrari brand into the future. Complete with threefantasy-inspired, futuristic, high-speed, motorized Hot Wheels(R)1:50-scale Ferrari vehicles and two challenging track sets, theFerrari X-V(TM) line showcases the speed both brands are known forworldwide. The Ferrari X-V(TM) line includes:

-- Hot Wheels(R) Ferrari X-V(TM) vehicle assortment: Each vehicle is different in style, is available in multiple colors, and features highly-detailed designs (MSRP $9.99)

-- Hot Wheels(R) Ferrari X-V(TM) Stunt Racer Challenge(TM) track set: The Stunt Racer Challenge(TM) includes a high-banked figure-eight track layout with an adjustable loop jump, allowing for stunt and freestyle experimentation; comes with one Hot Wheels(R) Ferrari X-V(TM) vehicle (MSRP $19.99)

-- Hot Wheels(R) Ferrari Cyclone Chamber(TM) track set: The Cyclone Chamber(TM) includes a giant, gravity-defying stunt chamber, lane diverters and extensive track layout to test skills, race friends and create stunts; also comes with one Hot Wheels(R) Ferrari X-V(TM) vehicle (MSRP $29.99)

"Hot Wheels(R) is thrilled to renew its partnership with one ofthe most aspirational automotive brands in the world. Together we willcontinue to bring the Ferrari dream to adults and now kids," saidMichael Staskin, vice president, motorsports marketing and licensing,Mattel. "Hot Wheels(R) is an ideal partner for Ferrari, a brand knownworldwide for its nearly identical core equities of speed, power,technology and passion."

Mattel will continue to produce new Hot Wheels(R) die-cast modelsin assorted scales for a variety of popular Ferrari models, includingthe F430, Super America, FXX and F2005, Ferrari's Formula 1 race car.

Barbie(R) fans can look forward to an authentic Ferrari Barbie(R)doll that captures current Italian fashion and styling in everythingfrom her Ferrari-branded boots, belt and purse to her signature"Ferrari red" coat, Ferrari scarf and bracelet that features aminiature Formula 1 race car. The Ferrari Barbie(R) doll is availablenow for a manufacturer's suggested retail price of $139.99.

"Ferrari has had a very successful relationship with Mattel overthe years and we look forward to nurturing that relationship for manyyears to come," said Giulio Zambeletti, Director of Ferrari BrandDevelopment & Partners Division. "We are glad to have Mattel as alicensee of Ferrari products for collectible cars, fashion dolls andtoys for kids, bringing them into the hands of enthusiasts around theworld."

As the largest Ferrari toy and die-cast licensee, Mattel hasmanufactured more than 30 Ferrari licensed models, including thepopular Enzo Ferrari model and seven-time world champion MichaelSchumacher's Formula 1 race car. Working together, engineers from bothcompanies ensure that each specially crafted model has the highestauthenticity and collectibility, while embodying the true Ferrariexperience of luxury and performance.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leaderin the design, manufacture and marketing of toys and family products,including Barbie(R), the most popular fashion doll ever introduced.The Mattel family is comprised of such best-selling brands as HotWheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well asFisher-Price brands (www.fisher-price.com), including LittlePeople(R), Rescue Heroes(R), Power Wheels(R) and a wide array ofentertainment-inspired toy lines. With worldwide headquarters in ElSegundo, Calif., Mattel employs more than 25,000 people in 42countries and sells products in more than 150 nations throughout theworld. The Mattel vision is to be the world's premier toy brands --today and tomorrow.

About Ferrari

A combination of passion, teamwork, innovation, technology andtradition has made Ferrari one of the great symbols of Italianexcellence and a standard-setter for many international companies.

After a series of stunning years that continued Ferrari's run ofextraordinary commercial and sporting results, with cars sold in 52countries and a sixth consecutive Constructors' title, 2005 too hasproved exceptionally successful. The start of the year brought thelaunch of the Superamerica and the Ferrari's F430 Coupe, models thathave joined the 612 Scaglietti, the Prancing Horse's prestigefront-engined 12-cylinder.

Ferrari's successes are the result of the company's significant,ongoing commitment to investment and to research and development, bothdirect and via its Formula 1 activities, which combined account forover 20% of its turnover each year.

For further information, www.ferrariworld.com.

BARBIE(R), HOT WHEELS(R) and associated trademarks are owned byMattel, Inc. (C) 2005 Mattel, Inc. All Rights Reserved. Product underlicense of Ferrari S.p.A.