MangoMOBILE Launches RFID Solution for Event Marketers

NEW YORK, May 20 /PRNewswire/ -- MangoMOBILE, a leader in advanced mobile marketing solutions, announces the release of a suite of new RFID technology specifically developed to generate measurable solutions for event marketers and their clients.

The turn-key solution utilizes proprietary software developed by MangoMOBILE combines handheld-networked computers, and Radio Frequency Identification chips integrated into a variety of wearable devices. This system dramatically improves event tracking, reporting, data-capture, and post-event communications, while significantly streamlining on-site operations.

"Event marketers are constantly looking for new ways to increase measurable ROI," said Craig Connelly, President, GMR Marketing. "When deployed at a concert, event or other branded activation space, this system provides us with a scalable, non-intrusive, cost-effective method for keeping track of what a consumer does inside our foot print, and then provides the brand with both the intelligence and means to follow-up with highly targeted offers. We are very excited about MangoMOBILE's new product, and will be introducing it to our key clients at the earliest opportunity."

MangoMOBILE's strategic expansion into RFID leverages the company's expertise in wireless technologies while complementing its core mobile marketing offerings, such as text-messaging campaigns, WAP / mobile website development, ringtone distribution and mobile advertising planning and buying.

"What makes our RFID solution unique is how we've integrated it in with the rest of our mobile, online and CRM technology suite," Said TJ Person, President, MangoMOBILE. "So for instance, after a consumer attends an event, our automated system can push out a highly-customized text-message or email offer based on how the consumer chose to engage with the brand that day -- or even based on a broader set of historical data points associated with that consumer, market or demographic."

"For the first time, event marketers can immediately act on a consumer's demonstrated interest in specific areas of a brand message or product line, effectively transforming what was once a passive marketing channel into an actionable, search-like medium. By providing this level of real-time accountability and data management, our system gives event marketers the tools needed to compete in a marketing climate increasingly dominated by digital channels."

About MangoMOBILE(TM) (http://www.mangomobile.com/)

MangoMOBILE(TM) is a full service digital marketing agency that combines strategic thinking, creative execution and cutting-edge technologies to connect consumers to the world's leading brands. Our long-term relationships in music, sports and entertainment shape our perspective and inform our mobile, online and CRM solutions. MangoMOBILE(TM) is headquartered in Plano, TX, and has offices in New York and Chicago.

About The Radiate Group:

The Radiate Group (http://www.radiategroup.com/), a global network of independently branded, best-in-class marketing service agencies, operates within the DAS Division (Diversified Agency Services) of the Omnicom Group Inc. . Radiate's agency partners specialize in delivering integrated marketing solutions for a variety of industries including sports, music, automotive, consumer goods and more. The Radiate network executes over 2,000 events per week and engages in over 50 million one-on-one consumer interactions annually. The company is headquartered in Chicago, IL., with offices in North America, Europe and China.