Mandalay Digital Buys Xyo Technology - Quick Facts

(RTTNews) - Mandalay Digital Group, Inc. (MNDL), a provider of mobile technology solutions, announced its purchase of Xyo's app search engine and contextual advertising technologies. Digital Turbine would immediately integrate Xyo's technology into its products to help improve end-user app recommendations supporting its pending DT IQ launches with Verizon and Vodafone Australia, as well as its current deployment with T-Mobile USA. Xyo's existing mobile operator relationships, including Deutsche Telekom Europe and Vodafone are included in the transaction.

Xyo co-founders, Zoe Adamovicz and Marcin Rudolf, would join the Digital Turbine team. Adamovicz would run Digital Turbine's EMEA operations and Rudolf would head Digital Turbine's R&D and technology development. Five additional Xyo employees, focused mainly on technology development, would also join Digital Turbine. All the new employees are based in Berlin.