Macromedia Announces End-to-End Solution for High-Impact Online Events; New Breeze Events Solution and Experienced Services Team Allow Marketers to Gain More Leads at Lower Cost Per Lead

Macromedia, Inc. (Nasdaq:MACR) today announced theavailability of an all-inclusive Web event solution, providingcustomers everything they need to create, host and manage a webseminar for a fraction of the cost of a typical trade show orin-person event. By eliminating travel and external event expenses,web seminars make it easier for prospects to participate and are muchless expensive for marketers to attract and qualify leads.Macromedia(R) Breeze(TM) supports data exchange with a company'smarketing and Customer Relationship Management (CRM) system, enablingthe easy import of prospect contact information, registration andattendance tracking, and the export of results to CRM systems forsales follow up.

The solution includes an online seminar room within MacromediaBreeze(TM), for up to 2,500 participants, sophisticated eventmanagement and tracking capabilities, and end-to-end event consultingservices to meet the needs of marketing professionals who may havepreviously lacked the technical resources or budget to take advantageof live online marketing.

"The use of live, Web-based events is clearly a trend with greatmomentum, allowing companies to lower their marketing costs byconnecting with a maximum number of people, regardless of location,time zone or other constraints imposed by traveling or meeting inperson," said Paul Ritter, senior analyst and research director,Wainhouse Research. "Using Breeze allows a company to easily reach thewidest possible audience to present compelling rich mediacommunications, including live broadcast video, pre-recorded video,software simulations and application demonstrations that provide amuch more immersive experience than printed materials or a phonecall."

Anyone with an Internet-connected PC can instantly join any Breezeevent. Unlike other web conferencing solutions that require allparticipants to download and install a plug-in, Breeze is deployedusing Macromedia Flash Player and is installed on over 98% of browsersworldwide, so no special downloads are needed. Because Flash Player isso pervasive, viewers already have everything they need to instantlyattend any Breeze Event.

"We were looking for an easy-to-use, complete solution for ouronline events, and Breeze was the logical choice," said Samuel Ong,Multimedia Developer, FX Trainer Financial Services, Inc., a Canadianfirm specializing in the foreign exchange market. "Breeze simplifiesweb events by offering instant access for the entire audience,customizable registration, automatic participant notification andreminders, and full tracking, while also offering great support forrich media presentations."

"Our goal is to help marketers deliver an online experience fortheir prospects that is as engaging and persuasive as an in-personevent," said Tom Hale, senior vice president and general manager,Macromedia. "With support for interactive content and multi-pointvideo, complemented by a complete registration, tracking and reportingsystem, Breeze gives event organizers everything they need to ensuresuccessful online events that produce tangible results in the form ofqualified leads."

As part of the events solution, customers have access to a newMacromedia Breeze event services team to handle event logistics socustomers can focus on marketing, while reducing the time needed toplan, coordinate and moderate an online event. Breeze eventspecialists can work with customers on every step of event preparationand execution including: pre-event consultation, product training forpresenters and hosts, event moderation, technical assistance duringthe event, participation reports and event recording. The programenables marketers to try out a one-time web seminar, prior to makingthe decision about investing in an annual solution or softwarepurchase.

"With Macromedia, we got an easy, end-to-end solution forhigh-impact web events," said Paul Laskow, IT Support Specialist,Wharton School of Business. "In addition to a rich product, wereceived tremendous support from the Breeze Events team. The Breezeproducers took care of set-up, guided us through practice sessions,and moderated our event to make sure everything went perfectly, so wecould focus on the content of our presentation."

Through September 26, 2005 customers can purchase a onetime BreezeEvents solution, including expert services, at a special promotionalrate. For more information, please go tohttp://www.macromedia.com/go/events.

ABOUT MACROMEDIA

Experience matters. Macromedia is motivated by the belief thatgreat experiences build great businesses. Our software empowersmillions of business users, developers, and designers to create anddeliver effective, compelling, and memorable experiences -- on theInternet, on fixed media, on wireless, and on digital devices.

Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia,the Macromedia logo, and Macromedia Breeze are trademarks orregistered trademarks of Macromedia, Inc., which may be registered inthe United States and internationally. Other product or service namesmentioned herein are the trademarks of their respective owners.