Lori Rodney Joins MWW Group as Account Supervisor

EAST RUTHERFORD, N.J., Dec. 12 /PRNewswire/ -- MWW Group (http://www.mww.com/), one of the nation's top 10 public relations firms, announced today that Lori L. Rodney has joined the company as an account supervisor in the East Rutherford headquarters. Rodney will play a key role in the office's consumer healthcare practice, leading major branding and awareness initiatives for one of the division's largest clients.

"Lori has an impeccable background in healthcare/pharmaceutical PR, including vast knowledge of brand communications, crisis management and corporate media relations, among other specialty areas," said Michael Kempner, president and CEO of MWW Group. "She will be a wonderful addition to our team and we are extremely excited to have her on board."

Prior to joining MWW Group, Rodney was an account supervisor for WPP's Cohn & Wolfe where she was a member of the healthcare team leading brand, media and public relations programs for pharmaceutical clients such as GlaxoSmithKline, Merck, Genentech and Endo Pharmaceuticals. With eight years of experience in public and media relations, Rodney brings a strong background in not only healthcare, but also in government affairs, advocacy programming, scientific communications and professional-focused campaigns.

In addition to Lori's extensive work in pharmaceutical PR, she worked for more than five years on national and localized marketing programs for anti- tobacco youth initiatives with the American Legacy Foundation's truth campaign and the U.S. Centers for Disease Control's Office of Minority Health's "Closing the Gap" initiative. She has also led consumer and brand management programs for a variety of consumer and corporate clients such as Starbucks, Anheuser Busch, Rallys/Checkers Restaurants and the U.S. National Highway Traffic Safety Administration.

About MWW Group

In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Iceland Naturally; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies . For more information on MWW Group, visit http://www.mww.com/.