LookSmart Launches First Vertical Search Engines Aimed at Targeted Dem

LookSmart Launches First Vertical Search Engines Aimed at Targeted Demographics Online: Teens, Tweens, College Students and Parents

    Business Editors/High-Tech Editors

    SAN FRANCISCO--(BUSINESS WIRE)--March 29, 2005--

Consumers Can Now Depend on Highly Relevant Results That Meet Their Needs
    LookSmart (Nasdaq:LOOK) (ASX:LOK), a leader in search, announced today the launch of its first five vertical search destinations to provide niche audiences with essential search results, versus the typically exhaustive returns from other search engines.
    After analyzing audience and research data from FindArticles, LookSmart has developed five separate vertical content destinations, including homework helpers: the trendy www.teenja.com for teens; the more studious www.gradewinner.com for "tweens;" and www.24hourscholar.com for college students. Two additional resources are dedicated to parents -- www.parentsurf.com for all family matters, and www.gobelle.com for moms on the go.
    Consumers can now depend on highly targeted results from these vertical sites, saving them time and effort as they seek to find quality content that's relevant to their needs.
    "LookSmart believes that search on the Web will become increasingly vertical and personal. Consumers turn to the Web in search of essential content, be it related to a hobby, work or education," says Debby Richman, senior vice president of consumer products for LookSmart. "The new verticals were developed to build upon LookSmart's core demographics of researchers and families from the company's existing consumer products, FindArticles and Net Nanny."
    The vertical search destinations -- and all other LookSmart search properties -- will soon be tightly integrated via "Furl," LookSmart's consumer online filing cabinet. After researching and pinpointing information on the new verticals, Furl enables users to quickly save content to a personal archive, as well as easily share the information with others. Furl also allows users to search across a member network, which builds associations between individuals who share a passion.

    About LookSmart

    LookSmart is a leader in commercial search services and a developer of innovative Web search solutions. The Company provides consumers with relevant search results through FindArticles.com and its vertical search engines. Its distribution network includes LookSmart.com, Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley, and delivers high performance sales leads at a reasonable price to online businesses. LookSmart is based in San Francisco, California.
    For more information on LookSmart, visit www.looksmart.com or call 415-348-7500.

    FindArticles, Net Nanny and LookSmart are registered trademarks of LookSmart Ltd, Inc.

--30--JT/sf*

CONTACT: Lyman Public Relations Carmella Lyman, 707-256-3834 carm@Lymanpr.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD INTERNET E-COMMERCE PRODUCT SOURCE: LookSmart Ltd, Inc.

Copyright Business Wire 2005