''Lo hicimos!'' Breakfast Kids and Moms Love; General Mills Brings Dora the Explorer(TM) to the Breakfast Table

"Dora the Explorer combines the wholesome goodness General Millsis known for, with the nutrition and fiber growing children need,"said Mariana Quiroga, marketing manager, General Mills. "We wanted toprovide another breakfast option that combines nutritious ingredientsand good taste, without the struggle of having to choose one or theother."

More than three-quarters of preschool kids do not get enough fiberin their diets. Dora the Explorer cereal offers a good source of fiber(3g per serving), calcium and whole grain (at least 8g per serving)and contains 6 grams of sugar per serving.

Dora the Explorer is the popular, animated Nick Jr. televisionseries for kids, whose main character, Dora, is an adventurous,bilingual, Latina heroine. General Mills licensed Dora the Explorerfor its new cereal because the character embodies and communicatesmany educational attributes.

"Parents love Dora because her play-along adventures encouragekids to think, solve problems and make smart choices," explainedSherice Torres, Vice President - Hard Goods for Nickelodeon & ViacomConsumer Products. "We hope that parents will be excited that Dora theExplorer can also provide their kids with a smart breakfast choicethat gives them energy for all their adventures."

Dora the Explorer cereal will make sure that everyone in thefamily gets fuel for their adventures, combining wholesome nutritionwith fun and flavorful cereal shapes and familiar characters theentire family looks for in the cereal aisle. It will be availablenationwide in June 2006. The suggested retail price is $3.49.

About General Mills

General Mills is a leading global manufacturer and marketer ofconsumer foods products, with annual worldwide net sales of $10.8billion. Its global brand portfolio includes Betty Crocker, Pillsbury,Green Giant, Haagen-Dazs, Old El Paso, Bugles and more. It also hasmore than 100 U.S. consumer brands, more than 30 of which generateannual retail sales in excess of $100 million. Included in the U.S.portfolio are some of the nation's most popular brands includingCheerios, Wheaties and other Big G cereal brands; Yoplait and Colomboyogurts, Betty Crocker desserts and dinner mixes; Betty Crocker andNature Valley snacks; Totino's frozen pizza and snacks; and Progressoready-to-serve soups. General Mills is also a leader in the bakeriesand foodservice business as a major supplier of baking and other foodproducts to the foodservice and commercial baking industries.