LIN Media To Buy Federated Media Publishing

(RTTNews) - LIN Media LLC (LIN) said Tuesday that its subsidiary, LIN Digital Media LLC, has agreed to buy Federated Media Publishing, Inc., a digital content and conversational marketing company that leverages the deep relationships and content from its exclusive Publishing Network to deliver contextually relevant advertising opportunities, and conversational and engagement tools that effectively reach agencies' and brands' targeted audiences across digital and social media platforms.

Federated Media pioneered "conversational marketing" around the concept that high-quality independent sites and services attract influential audiences who together create meaningful dialogue to enhance brand loyalty and drive increased sales.

Founded in 2005, with offices in New York, NY, San Francisco, CA, and Chicago, IL, Federated Media is a primary partner for agencies and brands looking to build relationships with high influence bloggers that produce original content on a daily basis for a wide variety of vertical categories, including parenting, lifestyle, food, fashion, business and technology.

Prior to closing, Federated Media will transfer the assets obtained during its 2011 acquisition of Lijit Networks, Inc. to a newly formed company, sovrn Holdings, Inc.