LexisNexis Adds Edentify To Channel Partner Program For Enhanced Fraud Detection Services

The addition will enable Edentify to provide financial servicecompanies, health care organizations and government agencies a moreenhanced and streamlined solution capable of assessing, detecting andpreventing identity fraud. Under the terms of agreement, Edentify andthe risk management unit of LexisNexis will jointly develop and marketidentity fraud detection solutions that integrate Edentify'sproprietary advanced identity fraud assessment, detection, andprevention technology with LexisNexis content. The two companies willjointly market certain complimentary products and services to theirrespective customers.

"This is a significant milestone in the growth and history ofEdentify that helps our customers in the fight against identitytheft," says Terrence DeFranco, CEO of Edentify. "By joining theLexisNexis Risk Management Channel Partner Group we can deliver a morestreamlined, robust and state-of-the-art solution to our customers.This strategic alliance also allows us to focus our operations with anemphasis on developing and marketing superior solutions with a companysuch as LexisNexis."

"We are very excited about this new relationship with Edentifybecause it enhances our value-added offerings to customers in a numberof vertical markets," said Dwight Gorall, vice president of channeldevelopment. "By adding Edentify to the LexisNexis Risk ManagementChannel Partner Program we can provide more robust technologysolutions in the fight against identity fraud."

The LexisNexis Risk Management Channel Partner Program offersvendors and resellers a range of revenue enhancement incentives thatvary depending on the level of participation, licensing margins andsales commitment. In addition, select channel partners will receivecompensation for lead registration and account protection within theprogram. Channel partner support includes an organizational structurethat provides focused sales expertise in select product categories andvertical markets. The risk management unit LexisNexis also providesdedicated telesales, marketing and technical resources specificallydesigned to assist partners in their efforts to market, sell andsupport the expanding line of channel-ready solutions.

About Edentify

Edentify, Inc. (http://www.edentify.us) is one of the leadingorganizations dedicated to developing and deploying technologysolutions utilized in preventing identity theft and fraud. Edentifyhas intellectual property rights to two solutions aimed at detectingand preventing identity fraud. The first is a patentedinformation-based solution that analyzes identity information ofindividuals in large corporate and government databases and is capableof detecting and scoring incidents of identity manipulation andpotential fraud (Identity Quotient Index(TM)). The second intellectualproperty is a unique biometric solution (technology-based solution)marketed through the company's wholly-owned subsidiary, InMotionBiometrics, Inc. ("IMB"), that combines face and voice recognitiontechnologies for authenticating the identity of an individual.

Edentify sells its solutions directly and through channel partnersin the financial services, healthcare and government sectors. Futureplans include the development of an integrated product that combinesour information-based ID manipulation detection capability with IMB'sbiometric technology, thereby enabling more accurate enrollment andsubsequently, a more reliable identity protection system.

About LexisNexis

LexisNexis(R) (www.lexisnexis.com) is a leader in comprehensiveand authoritative legal, news and business information and tailoredapplications. A member of Reed Elsevier Group plc (NYSE: ENL; NYSE:RUK) (www.reedelsevier.com), the company does business in 100countries with 13,000 employees worldwide. In addition to its flagshipWeb-based Lexis(R) and Nexis(R) research services, the companyincludes some of the world's most respected legal publishers such asMartindale-Hubbell, Matthew Bender, Butterworths, JurisClasseur,Abeledo-Perrot and Orac.

The LexisNexis Risk Management Channel Partner Group is anindustry-wide reseller/vendor program that delivers business criticalinformation solutions with best-in-breed technology products. The riskmanagement unit of LexisNexis delivers a complete set of supportservices ranging from customer assessment to solution recommendationsand real-time technical support. LexisNexis supports channel partnersthrough a broad range of marketing and sales assistance activities andtechnical resources.